Presentation of a Sustainable Business Plan - Task Requirements and Assessment Criteria

Motivation for choice of business

Presentation of a sustainable business plan. You are required to produce a Power Point presentation which will pitch the business proposition to a panel of business experts who will ask questions to ascertain viability of your business proposition.  

Your proposal could be a product or service based business in any sector and will need to include the following:  

1.Motivation for choice of business (10%)

2.The process you went through to generate this business idea (10%)

3.Feasibility studies conducted (10%)

4.Details of the product/service to be offered (15%)

5.Potential market opportunities (20%)

6.Attractiveness of the industry (20%)

7.Vision for your business (5%)

The remaining 10% will go into assignment parameters such as conviction, engagement, structure, content etc.

Students are to use wider range of resources from peer reviewed academic journals as well as books and other academic databases such as Mintel, EBSCohost, ProQuest etc.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.

•Use Times New Roman font size 11 with 1.5 line spacing.  

•Insert page numbers at the bottom of each page

•You must have a cover sheet with your student ID, Name and word count  

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 6

 The marking grid at the bottom has details of how your work will be assessed

Have you read and understood the assessment criteria?

Have you met the learning outcomes? You will lose marks and your work may even   be failed if you have not.

Have you demonstrated you can think and write critically in the completed work?     

This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

Can you confirm that the work submitted is your own and not plagiarised?