Importance of Different Business Functions for Evidence-Based Writing and Harvard Referencing

Defining the Roles of Marketing, Finance, Operations/Production, and Human Resources in Business

Essay on the importance of different business functions to demonstrate core academic skills of evidence based writing and Harvard referencing.

With reference to academic texts, define the role of Marketing, Finance, Operations/Production and Human Resources. Explain the importance of all these functions working together well, with supporting evidence based on successful organisations

Evaluate the importance of different business functions and show how they link together

Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student

This assignment requires an evidenced based approach to the discussion of the business functions of  organisations.

The research materials for this assignment will come from academic text from other course areas outside of the module. For example from The Business Environment core text by Worthington and Britton (The Internal Environment: Chapter 2) and Principles of Marketing core text Brassington and Pettitt (Introduction: Chapter 1).The use of online sites such as Wikipedia ,Businessballs  etc are not deemed suitable for use as sources for academic definitions in H.E.

Additionally credible web based sources are important to provide evidence to support the points made in your report and use of corporate websites, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. A proportion of your marks will also depend upon your use of the Harvard academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 4 with the grade breakdown as follows -:

Knowledge and understanding 15%

Argument/analysis 15%

Evidence based writing

·Number of sources used  10%

·Suitability of sources for use in H.E. 10%

·Diversity of sources used  10%

Harvard Referencing

·In text 20%

Submission details

·This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your Blackboard module shell.

·Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

·You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

·Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.

This assignment should be submitted before 14:00 UK time on Friday 6th November.

Work that is submitted up to 10 working days beyond the submission date will be accepted as a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.