The Role and Importance of Marketing, Finance, Operations/Production, and Human Resources in Organiz

Importance of different business functions and how they link together

Define the role of Marketing, Finance, Operations/Production and Human Resources. Explain the importance of all these functions working together well, with supporting evidence based on successful organisations.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following.

Evaluate the importance of different business functions and show how they link together.

Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student.

This assignment requires an evidenced based approach to the discussion of the business functions of organisations.

Internal Environment: Chapter 2) and Principles of Marketing core text Brassington and Pettitt (Introduction: Chapter 1 and ). The use of online sites such as Wikipedia, Businessballs etc are not deemed suitable for use as sources for academic definitions in H.E.

Additionally, credible web-based sources are important to provide evidence to support the points made in your report and use of corporate websites, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.

The following is the minimum research requirement for this assignment.

Academic textbook

Web-based articles to include use of a corporate web site and a trade or national press article

Your work will be assessed against the assessment criteria which have been provided at the end of this brief.

These criteria have been designed specifically for this assignment and are intended to measure the extent to which you have demonstrated your achievement of its associated (see above). They have been aligned with the institutional grade descriptor appropriate for your level.

The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of you in this assignment. It is strongly recommended that you engage with them while you are working on the assignment and use them in combination with any feedback you receive once your work has been marked to help you plan for future learning and development.