The Role of Marketing, Finance, Operations/Production and Human Resources in Organizations

With reference to academic texts, define the role of Marketing, Finance, Operations/Production and Human Resources. Explain the importance of all these functions working together well, with supporting evidence based on successful organisations.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1  Evaluate the importance of different business functions and show how they link together.

LO 2  Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student.

This assignment requires an evidenced based approach to the discussion of the business functions of organisations.

The research materials for this assignment will come from academic text from other course areas outside of the module. For example, from The Business Environment core text by Worthington and Britton (The Internal Environment: Chapter 2) and Principles of Marketing core text Brassington and Pettitt (Introduction: Chapter 1 and ). The use of online sites such as Wikipedia, Businessballs  etc are not deemed suitable for use as sources for academic definitions in H.E.

Additionally, credible web-based sources are important to provide evidence to support the points made in your report and use of corporate websites, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.

Your work will be assessed against the assessment criteria which have been provided at the end of this brief.

These criteria have been designed specifically for this assignment and are intended to measure the extent to which you have demonstrated your achievement of its associated learning outcomes (see above). They have been aligned with the institutional grade descriptor appropriate for your level.

The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of you in this assignment. It is strongly recommended that you engage with them while you are working on the assignment and use them in combination with any feedback you receive once your work has been marked to help you plan for future learning and development.

• Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.
• This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your Blackboard module shell.
• You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
• Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.

• Please use the provided checklist below to make sure you are ‘fit to submit’ your work
• We recommend you use this checklist as soon as you get this assignment brief to help you plan your work

This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework.

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In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module.

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Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.

Have you demonstrated you can think and write critically in the completed work? This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

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Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

Can you confirm that the work submitted is your own and maintains academic integrity?