The Importance of Different Business Functions: A 500 Word Essay

Assignment task

A 500 word essay on the importance of different business functions to demonstrate core academic skills of evidence based writing and Harvard referencing.

With reference to academic texts, define the role of Marketing, Finance, Operations/Production and Human Resources. Explain the importance of all these functions working together well, with supporting evidence based on successful organisations.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1 Evaluate the importance of different business functions and show how they link together.

LO 3 Develop and appreciate the academic skills and techniques necessary to be a successful undergraduate student.

Task requirements

This assignment requires an evidenced based approach to the discussion of the business functions of organisations.

Internal Environment: Chapter 2) and Principles of Marketing core text Brassington and Pettitt (Introduction: Chapter 1 and ). The use of online sites such as Wikipedia, Businessballs etc are not deemed suitable for use as sources for academic definitions in H.E.

Additionally, credible web-based sources are important to provide evidence to support the points made in your report and use of corporate websites, national news media e.g. BBC News, The Telegraph etc. and trade magazines such as Marketing Week, Forbes etc.is recommended.

The following is the minimum research requirement for this assignment.

1 academic textbook

4 web-based articles to include use of a corporate web site and a trade or national press article Referencing and research requirements

Please reference your work according to the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2019) Cite them right: the essential reference guide. 11 th edn. Basingstoke: Palgrave Macmillan. Copies are available via the University library.

How your work will be assessed

Your work will be assessed against the assessment criteria which have been provided at the end of this brief.

These criteria have been designed specifically for this assignment and are intended to measure the extent to which you have demonstrated your achievement of its associated learning outcomes (see above). They have been aligned with the institutional grade descriptor appropriate for your level.

The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of you in this assignment. It is strongly recommended that you engage with them while you are working on the assignment and use them in combination with any feedback you receive once your work has been marked to help you plan for future learning and development.

Submission details

Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your VLE module shell.

This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework.

Have you read the assignment brief? If not, do so now!

In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module.

Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work for submission. If you need any help, ask your tutor and/or visit https://bucks.ac.uk/students/academicadvice/assessment-and-examination

Have you read and understood the assessment criteria?

Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.

Have you demonstrated you can think and write critically in the completed work? This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an appropriate tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor. Can you confirm that the work submitted is your own and maintains academic integrity?