Group Presentation Assignment

This should cover the following tasks:

1. What is the role of quantitative research in modern marketing research and data analysis, with specific emphasis on questionnaire design – with examples of good practice taken from course work
2. What is the role of qualitative research in modern marketing research and data analysis, with specific emphasis on discussion guide design and use – with examples of good practice taken from course work
3. Set out what correlation and regression is and how it is used , with examples taken from course work
4. Set out what time series is and how it is used , with examples taken from course work.
5. Provide a critique of issues surrounding the analysis techniques in 3 and 4, with specific reference to Big Data and its use in modern business decision making
6. From course material and wider authenticated study set out how data could be collected and used more effectively to make more informed business decisions. You should submit your slide deck, in a suitable format , supporting documentation and work diary

This is a group presentation.

• Please keep a record of group work meetings, including attendance and work allocation v work done to the required standard. This should be submitted with the final report and slides. Use Google Docs to do this.
• Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module. Failure to attend or failure to be punctual (without good reason) will be treated as a non-submission.
• Presentations will be timed
• You will receive verbal feedback immediately after your presentation so you may want to have a pen and paper to hand to record some of this feedback
• You should use this feedback to make alteration to your final BB submission
• You will NOT be provided with your grade at this time but via VLE within a three-week period.

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the  University’s institutional grading descriptors. This assignment will be marked according to the grading descriptors for Level 4.

This being a group presentation you will be receiving a mark for the performance of the group (this mostly relates to the structure and the content of your presentation).

Each member of the group will be questioned on the section of the presentation they have given. Individual marks will be adjusted based upon whether their individual contribution of the knowledge and understanding of their task and its link to whole project is appropriate for this level of study. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 2 Analyse and present information to support decision making

LO 3 Apply various analytical tools and techniques to gain insight into a specific research issue.

This assignment should be submitted electronically.

Please use the relevant Turnitin submission point in the Submit your work area in your VLE module shell.

You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.