Co. Audit & Strat. Mktg. Goals Presentation.

Company Audit and Strategic Marketing Objectives Presentation

1. Understand how to analyse an organisation’s current and future internal and external environments.

2. Identify and analyse relevant information to recommend and inform strategic marketing decision making.

Working as a group develop a 10 mins group presentation on company audit and resultant strategic marketing objectives.

You can work in groups of up to four people as the maximum and two people as the minimum.

A detailed group log detailing individual contribution must be maintained and handed in at the final presentation and also uploaded to Blackboard via Turnitin by 2 pm as evidence of individual contribution to the task.

A group based task to prepare a 10 minutes presentation on a company audit and to outline the strategic marketing objectives set in response to a client live brief.

1.Market Audit (please back up your analysis with well documented research)

a)Market Size and trend data
b)Competitors analysis
c)Macro & Micro economic forces affecting the organisation (using relevant models)
d)Customer analysis
e)Stakeholder analysis

2. Based on the market audit for the organisation identify key strategic marketing objectives for the marketing plan.

Criteria	Wgt	70%	60-69%	50-59%	40-49%	Fail
Coverage & Relevance	30%	Maintains total focus on the requirements of the company audit needed in response to the live brief The group very accurately communicates the objectives for the marketing plan, the concepts are extremely clear. The group has a professional approach to the presentation and all information is very relevant.	Shows a sound understanding of, and focus on the requirements of the company audit needed in response to the live brief. The group accurately communicates the objectives for the marketing plan, the concepts are clear. The group has a professional approach to the presentation and all information is relevant.	Focuses on most aspects of the company audit required for the live brief. Generally communicates the objectives for the marketing plan, the concepts are some-what clear. The group somewhat lacks a professional approach to the presentation and not all information presented is relevant	Occasional failure to focus on the relevant aspects of the company audit required for the live brief. Some-what communicates the objectives for the marketing plan, but the concepts are not very clear. The group lacks a professional approach to the presentation and a lot of information presented is irrelevant.	Has failed to identify the areas, which needed to be covered in the company audit in response to the live brief. Strays off the task quite frequently and is often irrelevant. No clear objectives identified for the marketing plan. The group lacks professionalism and includes irrelevant information.
Analysis	20%	Shows a deep understanding of a wide range of concepts relevant to the topic. Analyses concepts and issues carefully and critically. Develops complex arguments lucidly and persuasively. Provides clear criteria for evaluations made and for objectives set.	Shows sound understanding of complex and wide-ranging concepts relevant to the topic. Develops complex arguments logically & clearly. Evaluates arguments and evidence from reading and experience and provides convincing reasons for objective set.	Shows reasonable understanding of a range of concepts, some of them complex. Often analyses and evaluates them critically, although the analysis may not always be thorough enough. Arguments are developed coherently, and support objectives set.	Shows some understanding of a range of concepts, but sometimes neglects to critically analyse them. Arguments may not be sufficiently developed or complex and lack of support for objectives set.	Shows little understanding of the major concepts, although very basic concepts to do with the topic of the presentation may be comprehended. Lacks any critical analysis or evaluation of concepts. No clear support for the objectives set.
Supporting Evidence	20%	Shows evidence of market research and a deep understanding of the target audience. Shows a high degree of independence in finding and using sources in the presentation. Shows outstanding ability to synthesise information.	Shows evidence of market research and an understanding of the target audience. Shows some independence in sourcing ideas and data. Shows ability to synthesise information.	Shows some evidence of market research and a basic understanding of the target audience. May occasionally show independence in sourcing ideas and data. Shows some limited ability to synthesise, but sometimes fails to see relationships between different sources of information.	Shows limited evidence of market research and a limited understanding of the target audience. Does not really show much ability to research independently. Tends to summarise rather than synthesise information from sources.	Has done a minimal amount of market research. No evidence of an understanding of the target audience. Points made are usually unsupported, or if they are supported, it is inappropriately.
Format and Structure	10%	The structure of the presentation is clear from the outset and is adhered to. The content is organised in such a way that each section links together and builds on the previous one, producing a coherent and logical development of arguments and ideas.	The structure of the presentation is clear from the outset and is adhered to. The content is organised in such a way that each section links with and builds on the previous one, producing a coherent and logical development of arguments and ideas.	The structure of the presentation is clear from the outset and is adhered to. The content doesn’t always link with and build on the previous concept. Sometimes ideas are not coherently and logically developed.	The structure of the presentation is not always clear from the outset and isn’t always adhered to. The content doesn’t always link with and build on the previous concept. Oftentimes ideas are not coherently and logically developed.	The structure of the presentation is unclear from the outset or is seldom adhered to. The content is fragmented and sections do not clearly link with each other or build on the previous ones. There is a general lack of coherence and logic.
Preparation	10%	The presentation has been meticulously prepared. There is clear evidence that it is well thought out and that they are familiar with the content chosen.	The presentation has been very well prepared. There is evidence that it is well thought out and they are mainly familiar with the content chosen.	The presentation has been well prepared. There is evidence that it is thought out and they are some-what familiar with the content chosen.	The presentation has not been well prepared in every respect. There is some evidence that it is not well thought out and they are familiar with the content chosen.	The presentation has been hastily prepared, resulting in some aspects being under prepared. It is not well thought out and they are not familiar with content chosen.
Time Manage-ment	10%	The presentation adheres to time constraints and utilises the time appropriately in relation to the subject matter . The presentation is within + or - 1 minute of the 10 minute time frame	The presentation adheres to time constraints and utilises the time appropriately in relation to the subject matter.The presentation is within + or - 2 minutes of the 10 minute time frame	The presentation adheres to time constraints, but seems rushed in parts. The presentation is within + or - 3 minutes of the 10 minute time frame	The presentation may not adhere to time constraints by over 3 minutes and may not cover all sections required.	The presentation may not adhere to time constraints by over 5 minutes and some sections may be omitted in order to stay within the limits set.