Developing an Appropriate Business Strategy for an Organization

Description of current vision, mission and objectives

You are required to develop and suggest an appropriate business strategy for the given organisation below. In so doing it is suggested you might like to consider the following issues:

1.Description of current vision, mission and objectives

2.Analysis of macro environment within which the firm operates including opportunities and threats

3.Outline and critically assess the organisations business model

4.Analysis of the organisation’s resources and capabilities

5.From this information present an informed strategic view using theory and strategy tools as to how the organisation might choose its future strategy and what that strategy might be and include for the future.

You are required to put together a powerpoint presentation and record the presentation in Microsoft ‘Teams’. You must upload the final presentation as a URL link to the Moodle link given. If you are unsure how to do this please refer to the guidance in Moodle

You are encouraged to use a variety of strategy tools and examples. You should read around the case study extensively using a variety of appropriate academic journals.

You can be creative in your powerpoint presentation mixing academic journals with other material that addresses your case study, for example business and trade magazines, links to news and magazine articles etc. These sources are often used in business to form opinions and provide contextual information. However, you must use the material to draw robust strategic conclusions through the application of theory covered so far during the module.

Assessment Criteria

This is an individual task and you will be assessed according to the learning outcomes, applying thorough research and appropriate theory and strategic tools:

1.Evaluate and reflect on the influences driving the business (25%)

2.Analyse the competitive landscape of the organisations (25%)

3.Identify strategic challenges and how choices are made (25%)

4.Develop personal presentation and organisational skills (25%)

The Case study

You must use this single case study to compile your 20 minute presentation:

Learning Outcomes

Develop understanding in the formulation and exploration of strategy to organisations within the private, public and third sectors.

1.Evaluate and reflect on the influences driving the business

2.Analyse the competitive landscape of the organisation

3.Identify strategic challenges and how choices are made

4.Develop personal presentation and organisational skills

You will receive feedback in Moodle comments based on the learning outcomes 1-4

1.Evaluate and reflect on the influences driving the business

2.Analyse the competitive landscape of the organisations

3.Identify strategic challenges and how choices are made

4.Develop personal presentation and organisational skills