Management Challenges of a Case Study Hotel During Covid19

A: Learning Outcomes

1. To outline concepts relating to international tourism demand and supply in the management of destinations and businesses;

2. To recognise management needs in the key business areas within the tourism sector.

B: Assessment Task

In the context of Covid19, illustrate the management challenges of a case study hotel.

C: Specific Criteria/Guidance

Use theory and your own information gathered from the field trip to a local hotel and/or their website to help answer this task. The management challenges can come from the following list of key operational areas.

·Revenue/Yield Management

·Human Resource Management

·Food, Beverage & Restaurant Management

·Housekeeping Management

·Guest Safety and Security ·The Internet & Social Media

·Sustainability

·Outsourcing

·Product design

·Quality Management

Make reference to the relevant academic journal articles which have been selected and posted on the module Moodle page - See the local ‘Hotel’ Moodle box for information.

Marking Criteria

THEORY: Understanding and use of theoretical and practitioner ideas. 50%

RESEARCH: Range and relevance of reading and research 15%

REPORT: Structure and argument 15%

COMMUNICATIONS: Written vocabulary and style. Spelling, punctuation and syntax. 10%

REFERENCES: Referencing 10%

Key Resources

·Specific resources have been posted on Moodle for each of the key operational areas and you should start there. See the local ‘Hotel’ Moodle box for information.

·In addition, use the official website of the visited organisation and any user generated online content that helps you illustrate your work.

·You should also collect your own study visit notes and you can use these as appendices, as long as you cross reference them and refer to these in your report.

F: Submission Guidance

·You must submit assessments in Microsoft Word, Microsoft PowerPoint or PDF format.

·The file must be no larger than 40MB.

·Your writing is expected to conform to Standard English in terms of spelling, syntax and grammar.

·You must include your Assessment Number (J Number) in the header or footer.

·Include your word count at the end of the assignment or the front cover.

·Set up your page for A4 paper in portrait style.

·The font size must be a minimum of point 12 Calibri (or equivalent) for the body of the assessment and footnotes must be 2 points smaller.

·Line spacing in the body of the assessment must be 1.5 lines.

·Number the pages consecutively.

·Students should submit work before 12 noon on the deadline date electronically via Moodle. Please follow the ‘Turnitin submission’ link on the module space and follow the on-screen instructions, paying particular attention to any specific instructions for each assignment.

·You must submit your work with the following details written on the first page:

-Title of your work

-Module title and code

-Module Leader and Seminar Tutor (if relevant)

-Number of words

-Your student assessment number (J Number)

Student work that does not have this information on will not be identifiable after marking has taken place and risks being recorded as a non-submission.

G: Academic Integrity and Penalties

It is your responsibility to ensure that you are familiar with all of the information contained in this brief as failure to do this may impact on your achievement.

Please refer to the various Assessment Guidance below for detailed information on:

Academic Integrity

Excess Word Count Penalties (found within 5C of the assessment manual)

APA Reference Guide

University Generic Marking Criteria (Found within 5D of the handbook)

Late Work Penalties: Unless you have an extension, any work submitted past the assessment deadline will be subject to a penalty as per university regulations.