Promoting Health and Community Wellbeing: Asset-Based Approach

The emphasis of community-based working has been evolving over the years from a needs based to an asset based approach. It has been argued that assets, and the related concepts of coproduction, salutogenesis, resilience and sense of coherence can make a substantial contribution to overall health and the reduction of health inequalities (Burns 2011). In addition to other aims, asset based working promotes wellbeing by building social capital, promoting face-to-face community networks, encouraging civic participation and citizen power (Foot and Hopkins 2010), subsequently leading to positive health outcomes and improved individual and community wellbeing.

Explain international, national and local policies/drivers to promote health in contemporary health promotion and community development

Assess types of social capital and how its cultivation through asset based community development can contribute to developing healthy, cohesive communities and service development

Critically evaluate and apply various approaches and models to promoting health and explore the evidence base in health promotion

Critically analyse inter-professional/ multi agency working practices in health promotion and explain why intersectoral collaboration can be difficult to achieve

This is an individual task and you can focus on any city in a geographical area of your choice (this could be the same city/area as in Assignment 1).

The report should reflect the specified task and the learning outcomes of the module. It must be presented in a professional report format using CU Harvard referencing.

You are encouraged to utilise resources and information generated as part of the Collaborative Online

International Learning (COIL) project.

You will need to consider policy framework (local, national, international) and other influences promoting or hindering optimal ageing, including challenges and opportunities associated with health promotion, community development, cohesion, social capital, service provision, intersectoral collaboration and partnership working.

Additionally, you will need to analyse community development approaches and health promotion models and approaches currently used in your chosen location and those, which could be introduced to promote older individuals’ quality of life.

It would be beneficial to explore national and international evidence-based practice to inform your proposal and report.

Please make sure your work is well supported by relevant academic sources and submitted in Word or PDF format.

Plagiarism and Malpractice

* You are encouraged to check the originality of your work by using the draft Turnitin links on your Moodle Web.

* Collusion between students (where sections of your work are similar to the work submitted by other students in this or previous module cohorts) is taken extremely seriously and will be reported to the academic conduct panel. This applies to all coursework and exam answers.

* A marked difference between your writing style, knowledge and skill level demonstrated in class discussion, any test conditions and that demonstrated in a coursework assignment may result in you having to undertake a Viva Voce in order to prove the coursework assignment is entirely your own work.

* If you make use of the services of a proof reader in your work you must keep your original version and make it available as a demonstration of your written efforts.

* You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism