The Global Marketplace

Strategic Importance of Global Trade and Globalisation

Global challenges is one of the most important issue that modern organisations are facing or will face in order to expand their business.  Free movement, growth of brands, changes in technology, population changes and labour costs are just a few of the challenges that modern organisations face in order to maintain market share.

Appraise the importance and impact of global trade and globalisation.

Critically analyse the relevance of concepts, analytical tools and theories associated with international business

Critically evaluate the range of international business strategies undertaken by international businesses.

Title:  The Global Marketplace

In groups you are required to give a 20 min presentation on the strategic importance and impact of maintaining a global organisation.  Your group should critically discuss the range of strategies and analytical tools used by international organisations.  This should be supported with an individual 750 word report.  Your choice of organisation should be agreed with your tutor during Tutorial.  In this presentation and report, you should cover learning outcomes 1, 2, and 3.

* Extenuating circumstances are defined by CU as ‘genuine circumstances beyond your control or ability to foresee, and which seriously impair your assessed work’.

* Please note that you will need to provide third party evidence to support your reasoning for requiring an extension or deferral.

* Your course tutor is NOT able to approve an extension or a deferral, if you have not completed the official forms and had your request approved your work will count as not submitted and receive a zero mark.

* You are encouraged to check the originality of your work by using the draft Turnitin links on your Moodle Web.

* Collusion between students (where sections of your work are similar to the work submitted by other students in this or previous module cohorts) is taken extremely seriously and will be reported to the academic conduct panel. This applies to all coursework and exam answers.

* A marked difference between your writing style, knowledge and skill level demonstrated in class discussion, any test conditions and that demonstrated in a coursework assignment may result in you having to undertake a Viva Voce in order to prove the coursework assignment is entirely your own work.

* If you make use of the services of a proof reader in your work you must keep your original version and make it available as a demonstration of your written efforts.

Relevance of Concepts, Analytical Tools and Theories of International Business

* You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this university, unless this is specifically provided for in your assignment brief or specific course or module information.

Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism.

Makes exceptional use of a range of relevant techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Demonstrates an exceptional theoretical understanding, where relevant, with appropriately selected theoretical knowledge integrated into the overall assignment tasks and all learning outcomes.

Exceptional exploration of wider academic sources with a high degree of independent learning which exceeds the assignment brief. Sources have been accurately interpreted and integrated with flawless synthesis and evaluation leading to innovative and interesting ideas.

Exceptional answer with coherent and logical presentation of ideas. The answer is clearly expressed with flair and originality. No language errors present and academic writing style was adhered to throughout. Referencing in the CU version of Harvard has been employed in an accurate manner.

Makes outstanding use of a range of relevant techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes. Shows a well-developed ability to compare alternative theories and apply them within the context of the assignment task and all learning outcomes, where relevant.

Outstanding exploration of wider academic sources with a high degree of independent learning which exceeds the assignment brief. Sources have been accurately interpreted and integrated with a high degree of analysis and application, leading to innovative and interesting ideas.

Outstanding answer with coherent and logical presentation of ideas. The answer is clearly expressed with originality. No language errors present and academic writing style was adhered to. Referencing in the CU version of Harvard has been employed in an accurate manner.  

Satisfactory knowledge base demonstrating comprehension and formulation of basic knowledge with some omissions at the level of theoretical understanding.

Limited ability to discuss theory and solve problems within the discipline.

Makes satisfactory but limited use of established techniques of interpretation, application and/or analysis, where relevant to the module learning outcomes.

Selection of theory, where relevant, is satisfactory but application and/or understanding is limited.

Satisfactory evidence of academic reading, with no obvious attempt to move beyond the recommended texts. Interpretation of sources may be inaccurate and poorly integrated. Analysis is unlikely to have been attempted.

Satisfactory answer, however, issues with coherence and logical presentation are likely to be present. The answer contains irrelevant material and lacks focus. Language errors are frequent which impacts on clarity and academic writing style is not present. Referencing in the CU version of Harvard may be incomplete and is inaccurate.