Paul A Young: A Creative Flavour Alchemist and Award-Winning Chocolatier

Who is Paul A Young?

Paul A Young is a ground-breaking and inspirational chocolatier who is at the forefront of the British chocolate scene. Paul’s passion for his craft and his cutting edge creativity have won him numerous awards and led to him being ranked amongst the world’s best chocolatiers.

Paul has a reputation as an incredibly creative flavour alchemist who often develops flavour combinations that are original, experimental, sometimes daring. He is the only chocolatier in London working in a truly artisan way. He and his team make all their creations completely by hand in the kitchens at each of the current 3 shops, in small batches and at every stage using fresh ingredients. Compounds, concentrates, essences, preservatives and additives are not used.

Paul’s background wasn’t as a trained chocolatier but  as a successful head pastry chef in top London restaurants before he began to follow his passion for chocolate and opened his first shop in Camden in 2006. Since then he has won numerous industry awards, including in 2014 Outstanding British Chocolatier by the International Chocolate Awards. Due to his success he has expanded to 3 shops (the information for the above three paragraphs is from the Paul A Young website)

• To develop your learning in major themes of HRM
• To stimulate your analytical, critical, and evaluative faculties.
• To put topics into a particular context.
• To help prepare you for the kinds of situations you may face as a future manager.
• To encourage and develop your information gathering and processing skills (investigative skills)
• To be competent at applying relevant theory/literature/best practice to reality
• To encourage and develop your written presentation skills
• All the above as part of a broader aim to produce professional managers who are “thinking practitioners”: with an awareness of HRM theory applied to the real world of management.

The marksheet and explanation of the marksheet are on Blackboard. Here are 4 pieces of advice from me based on nearly 25 years lecturing and marking assignments:

Display capacity for objective thinking

Make use of course material for informed thinking

Show some original thinking

Apply thoughtfully theory/literature to the question

Meaningful and relevant literature references in text

Make use of course reading-list and course material

Clear evidence of student making use of library and internet facilities

Some additional references through students own literature search

Detail beyond lecture/textbook

It is essential that you read widely from the reading list provided

Find sources beyond the reading-list

Ensure you reference your sources clearly in the text of your answers and not  just in the bibliography.

Strong attention grabbing

Articulate continuous prose developing relevant points

Incisive and without waffle

Comprehensiveness/relevant/punchy

Clear unambiguous English

Essay format

Reader friendly

Work hard on your tutorial presentation because it influences part of the presentation criterion (see marksheet).

Using your expertise gained from the HRM part of the MPIO module advise Paul A Young how he can acquire great talent to work as apprentice chocolatiers and chocolatiers in the new stores  (in other words the importance of getting the best talent/ attract /recruit /select talent).