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Management Style of David John Lewis, CEO of Tesco: Analysis and Recommendations

Business and Corporate Strategies

Write a report describing and analysing the management style of Mr David John Lewis, the CEO of TESCO. After undertaking an extensive research on the company, students are required to analyse the problems, issues and challenges faced by the firm and examine the strategies used by the CEO in order to regain the market share. The topics from the module to be covered are given below from A to E.

For each task given (FROM A to E, you are expected to incorporate at least one appropriate theory/model or concept. For example, you may be guided by theories from Michael Porter, Strategic planning tools and others, for example, on strategy. In your conclusion, you are to include at least two recommendations as to how might the company improve the situation in the future.

A) Examine the business and corporate strategies used by the CEO which has brought about positive contribution to the organisation? (400 words)

B) Undertake external and internal environment analysis and analyse how the complex problems at Tesco were managed by the CEO using business framework. (400 words)

C) Describe the strategic tools/ techniques / models used by the CEO of Tesco to enhance the organisational performance. You may be guided by theories from Michael Porter, Blue Ocean strategy, Strategic planning tools and others, for example, on strategy. (400 words)

D) Examine how the CEO of Tesco created, developed and designed strategic planning for Tesco (400 words)

E) You need to critically analyse and evaluate the different contemporary strategic issues in strategy, clearly synthesising between the different levels of strategy used by the CEO of Tesco. It is important to refer to a theory or theories (for example, resource based strategy and competitiveness, innovation and technology strategies, Blue ocean strategy) when formulating the task (400 words)

• Use appropriate corporate examples and literature to justify your stand. (300 words)

• Based on the discussion and debate what suggestions / recommendations would you make for Tesco to sustain its position? (400 words) Feel confident in arguing a strategic position based on well researched evidence and a strong theoretical base. See below for the full explanation of the marking criteria The


1. Feel free to discuss possibilities with your lecturer. It’s usually best to research a company and study the one that offers most information about the strategies, business frameworks, use of appropriate strategic models, tools, theories and concepts of strategic management.

2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.

3. Recommendations could relate to the future, or to what others could learn from this situation.

Basic Format:

• A title page, a contents page, an introduction, a main section with sub-sections, and a recommendation, conclusion and references. Clear headings are essential. Relevant sources of information should be cited using the Harvard referencing system.

• Any areas of doubt need to be raised with your lecturer The tasks A to F addresses all the learning outcomes. 

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