UMKC8P-15-M Global Marketing Assignment Marking

Outstanding choices in which data to use and how. Outstandingly thorough and rigorous analysis of data. Outstanding justification for choice of country to enter

Outstanding evaluation of the choice of market entry mode with justification

Clear and appropriate recommendations given for a target audience and product strategy. Outstanding originality of thought, using a critical approach and external sources to develop recommendations.

Clear and appropriate recommendations given for a price, distribution and promotional strategy. Outstanding originality of thought, using a critical approach and external sources to develop recommendations.

Highest standards of literacy and professional presentation, following the structure specified in the brief. Outstanding use of external sources, referencing that conforms precisely to UWE Harvard requirements.

Exceptional choices in which data to use and how. Exceptional thorough and rigorous analysis of data. Exceptional justification for choice of country to enter

Exceptional evaluation of the choice of market entry mode with justification

Clear and appropriate recommendations given for a target audience and product strategy. Exceptional originality of thought, using a critical approach and external sources to develop recommendations.

Clear and appropriate recommendations given for a price, distribution and promotional strategy. Exceptional originality of thought, using a critical approach and external sources to develop recommendations.

Highest standards of literacy and professional presentation, following the structure specified in the brief. Exceptional use of external sources, referencing that conforms precisely to UWE Harvard requirements.

Excellent choices in which data to use and how. Excellent thorough and rigorous analysis of data. Excellent justification for choice of country to enter

Excellent evaluation of the choice of market entry mode with justification

Clear and appropriate recommendations given for a target audience and product strategy. Excellent originality of thought, using a critical approach and external sources to develop recommendations.

Clear and appropriate recommendations given for a price, distribution and promotional strategy. Excellent originality of thought, using a critical approach and external sources to develop recommendations.

Excellent standards of literacy and professional presentation, following the structure specified in the brief. Excellent use of external sources, referencing that conforms precisely to UWE Harvard requirements.

Good/very good choices in which data to use and how. Good/very good and systematic analysis of data. Good/very good justification for choice of country to enter

Good/very good evaluation of the choice of market entry mode with justification

Clear and appropriate recommendations given for a target audience and product strategy. Good/very good originality of thought, and some external sources to develop recommendations

Clear and appropriate recommendations given for a price, distribution and promotional strategy. Good/very good originality of thought, and some external sources to develop recommendations.

Very good/good standards of literacy and professional presentation, following the structure specified in the brief. Very good/good use of external sources, referencing that conforms well to UWE Harvard requirements.

Generally adequate / competent choices in which data to use and how. Generally adequate / competent methodical analysis of data. Generally adequate / competent justification for choice of country to enter

Adequate / competent evaluation of the choice of market entry mode with justification

An adequate / competent set of recommendations given for a target audience and product strategy. Broadly relevant but with few external sources to develop recommendations.

An adequate / competent set of recommendations given for a price, distribution and promotional strategy. Broadly relevant but with few external sources to develop recommendations.

Adequate/competent standards of literacy and presentation, following the structure specified in the brief. Adequate/ competent use of external sources, referencing that conforms largely to UWE Harvard requirements.  

Poor choices in which data to use and how. A generally limited and superficial analysis of data and  justification for choice of country to enter

Very weak evaluation of the choice of market entry mode

Superficial or inappropriate recommendations given for a target audience and product strategy. Poorly supported by the analysis.

Superficial or inappropriate recommendations given for a price, distribution and promotional strategy. Poorly supported by the analysis.

Poor standards of literacy, presentation, and structure.

Poor use of external sources, referencing that does not conform to UWE Harvard requirements.