CRKC7002 Marketing Management

For the formative assessment, we shall be looking for your ability to apply what we have covered so far, and your skills in writing an academic paper.
You first need to choose an organisation whose marketing you will study. It can be almost any kind of entity: your own company, a local private firm, a Non-Governmental Organisation (NGO), a Not for Profit Organisation (NPO), an educational institution or even a major corporation. It would however help if you it know well. 
The chosen organisation needs to respect the following criteria:
To be an existing organisation whose correct name is used;
To have competition thereby excluding monopolistic entities;
Not to be Apple, Coca-Cola or Safaricom (these have been chosen too often).
If you chose an NPO or NGO, you must be aware that the marketing effort of the organisation is directed at those who fund the organisation, usually called the donors. What the NPO or NGO does and who it may benefit are in fact part of the product.
With the chosen organisation in mind, now analyse the application of the following marketing concepts to it:
Marketing Mix: - The 4Ps
Differentiation
Competitive Advantage
Commoditisation and how to cope with it
Segmentation
This paper will be marked, but it will not explicitly be part of your overall grade. We will give you our feedback which you should use to develop the final assessment.
Please be sure to observe what is written in the following documents:
Writing Academic Papers. See the Main Unit for the Video by Dr Damary.
Points about English. See the Main Unit for this short document.
Guidlines for Writing Assessments. See Main Unit for the PowerPoint presentation.