An Analysis of Organizational Strategy: SWOT, Recommended Strategy, and Academic Analysis

The paper should answer the following questions in a three-part structure:
1.    SWOT and its explanation - Where is the organisation now, i.e. its SWOT? What are its current strategies and how effective are they? What are the organisation’s main challenges and opportunities?
(Approximately 1000 words, 20% of the marks)

2.    Recommended strategy - Of the alternative futures for the organisation, which direction do you recommend the organisation go in, and what needs to be done to go in that direction? What is your argument for your recommendation?

Within that recommended strategy for the desired future, which ONE concept do you recommend the organisation focuses on, as its number one priority? Exploiting its core competencies? Or adapting its choice of generic strategy; or changing its value chain through M and A or alliances or outsourcing; or improving its relationship to society and the environment through better CSR strategies; or developing its own new and unique market through BOS; or carrying on doing what it is doing but improving the way it implements its current strategies through a BSC or similar framework; or developing its current capabilities to become more agile and robust? What is your argument for your recommendation? (Approximately 1500 words 30% of the marks)

3.    Academic analysis - What do the different researchers say are the strengths and weaknesses of the ONE concept you recommend is the main priority, and what is the best way to make the concept work in practice? What does your chosen organisation need to pay attention to make the concept work? (You MUST critically examine the academic literature about the concept, including at least 10 peer-reviewed articles.)
(Approximately 2000 words 50% of the marks)

All sources should be correctly referenced using the Harvard system, as for any professional academic document. Your report for the Final Assessment will be graded using the University’s grading criteria of: Knowledge and Clarity of Reasoning; Interface between Theory and Practice in the Professional Context; Use of literature; Organisation of Material.

Papers that are excessively long (i.e. exceeding the 4500 word limit of the main report by more than 10%) will not be read beyond the point of the word limit; there is no minimum word limit. Do not put your name on the paper. 
The overall structure should be as follows: 
1.    Cover Page (1 page) 
2.    Table of Contents/List of Appendices (1 page) 
3.    Executive Summary
4.    Main Report in 3 sections  - SWOT, Recommendations, Academic analysis
5.    Appendices
6.    List of references 

Submit only one document.
RKC is committed to fight plagiarism, and we use Turnitin anti-plagiarism software. Do not use external sources without referencing them. Do not cut and paste the work of others. Do not copy the work of others. A forum will be open to discuss any questions you may have on this assignment.