Critical Analysis Report of YULL SHOES: Post-Covid-19 Strategic Management Practices

Part 1: Situational and Organisational Assessment

Write a critical analysis report of YULL SHOES and demonstrate how relevant strategic management theory, tools and concepts could be appliedinto the current strategic management practices(Post-Covid-19). The submission consist of two parts:Part 1: Situational and Organisational assessment (2pagetrifold brochureFirstly, evaluate the key environmental factors impacting the industryof the givenorganisation. Discuss the industry competitiveness, and include its justification.Secondly, assess the strategic resources and competencies of the givenorganisation.Discuss their core competencies and sustainable competitive advantage, and include its justification.For part 1, you are required to use strategic tools discussed in class (such as PESTLE, 5 Forces, VRIOS, strategic mapping) as part of your analysis. Please note that we are looking into your critical evaluation derived from doing the analysis, and not the descriptive analysis of the tools.The tools should be included in the appendix.Part 2: Strategy evaluation(1500 words)(50%)Firstly, evaluate the current strategy of the organisation basedon what you know of their strengths, weaknesses, opportunities and threats, derived from your PART 1 analysisand ANSOFF matrix. Secondly, analyse why this strategy might be suitable, acceptable and feasiblefor the organisationFinally, briefly identify and justify another potential strategic direction for the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data. You can include the completed tools in the appendix