Business of Fashion Website Review

About the website

Introduction

About the website
The website that is to be reviewed is Business of Fashion and it can be searched easily by the URL https://www.businessoffashion.com. Business of Fashion was founded in the year 2007 and provides is users with news related to fashion world (The Business of Fashion 2020). This website comes under the purview of media and entertainment. The webpage is attractive with wise use of colours, large fonts, separate sections and many more such attributes. The logo of the website is simple, relevant and impactful as well. The website provides daily updates on fashion that is trending. 

 

Business 
Business of Fashion is well known around the globe for its authoritative as well as analytical point of view on $2.5 trillion fashion industry. The website serves members of almost 125 different countries and acts as a bridge in between independent, agenda-setting journalism and practical business advice that in turn powers significant changes in the world of fashion (The Business of Fashion 2020). 

 

Target Audience 
The target audience is mainly the ones who are fashion bloggers or critics of fashion. Various fashion brands are also its potential audience as their products are reviewed and critiqued in sections such as BoF professional, paid news and analysis of products that are provided by this website. This acts as a perfect source for the organizations in the fashion world as it helps them to get knowledge of the products of their competitors and at the same time gives them the idea as how well their product has been accepted in the market (Stroud, Scacco and Curry 2016). The targets audience of this website include the fashion creators, executives of this field as well entrepreneurs. 

 

Competitors 
There are many competitors of Business of Fashion that include SheKnows Media, POPxo, Refinery29 and Bustle.

 

2. First impressions

Home page 
The home page of a website is important as by seeing this page either a user can like the website or never return to it again. The main aim of a websites home page is to let the users into the other pages of the website. The home page of Business of Fashion has all such attributes and appeals to the one who visits the page for the first time (Adami 2015). In the picture given below it can be seen that the homepage can direct the users to different section such as Latest, Professional, Beauty, Careers, Education, Events, Community, Fashion week and Podcasts. The user can join the community or be a member to access BoF Professionals by clicking on the join now button on the top right corner of the webpage. The home page is a long web page and users can scroll down below to get sections such as About Us, Memberships, Newsletters, Press and Masthead. There is section as Contact as well that has sub-sections such as Work With Us, Contributors, Tips & Stories, Media & Press Requests, Feedback and Join BoF Careers (The Business of Fashion 2020). Clicking on these directs the users to the respective sections providing informations about that section.

 

3.Navigation 
Website navigation has a significant impact on the conversions, bounce rates as well as the sales. When visitors are unable to find out what to do next after landing on a home page of a website then, they just exit and look for a different site. In this context it can be said that the navigation of the website is well developed. In this website, among the three primary categories that is structural, associative and utility, utility has been used (Kaur and Singh 2015. Utility connects pages as well as features that aid the people in using the site. These lie outside the main hierarchy of the web page. In the home page, the utility navigation bar is clear and given in the picture below. 

 

4. Content 

Text Content 
Font hierarchy is well evident from the webpage as it can be seen that different sections have been written with different fonts to make the visitors understand their importance. This gives the visitor the information as to which portion is more important. The logo of the website has been written in the largest font and clicking on the same a visitor is redirected to the homepage irrespective of the page he is in (Stemler 2015). The fonts are different in size as well as in color thus defining hierarchy in a clear way.

 

Visual Content 
The visual content of a website has a significant role in the popularization of a website. This is the main thing that keeps customers engaged and directs them through the webpage. The visual content of the website is good as a visitor will find a slide show on the home page on the recent news that is on air now. There are separate sections for advertising, new and analysis, podcasts, week’s top reads and many more. Properly sectioned this enhances readability as well as the visualization (The Business of Fashion 2020). The web site has used some compelling pictures which add to the visualizations of the same.