Reviving Monochrome Photography: Consulting Tools and Strategic Models

Globalization has been an important aspect of development of the modern era. One of the most important elements of globalization has been photography. The emergence of photography radically changed painting and democratised art by making it more portable and accessible to all. It also helped art to become much cheaper and easily available. An effective photograph has the capability to share the perfect information about humanity as well as nature (DiPaulo and Scarff 2018). It can be said to be a clear representation of the human world and it can provide the best way to enrich human knowledge and understanding. Black and white photography has a long history and gradually it has made a comeback in a silent manner. The like, for successful and effective black and white picture has been present all the time. The presentation of black and white pictures offers greater contrast and wide tonal range with different variations in between the different elements. The report here presents an idea on the revival of the Monochrome Photography. Monochrome Photography is a particular kind of photography that utilizes different form of light instead of different colours in order to capture and represent images properly. As Monochrome offers a varied range of benefits including the likes of representing particular kind of photos, contrast and special images that are important for success. The revival path of the Monochrome Photography has been presented here through the development of some consulting tools and strategic models that are quite important for success. The Monochrome which was once a favourite medium of photography until the age of the digital colour film. However, the fascination for the same has been intact and modern day photographers have started using monochrome based photography to bring variety. Thus a proper and strategic planning can be important for the commercial rebranding of Monochrome Photography, given its rising demand in the market.

The revival of the Monochrome Photography is one of the complex issues given its technical complications and time needed to use it efficiently. However, it is important to chalk out a basic revival plan that can help the product growth. The following case of Monochrome Photography can be completed by means of a Bottom-Up Approach. The bottom –Up Approach is the best suitable for this particular case as there is little idea on the success of the Monochrome Photography in the market. Therefore the Bottom-up approach of business consultancy can provide a rough estimation of the specific phenomenon(DiPaulo and Scarff 2018). The rough phenomenon includes the development of a proper technique that can be important for the development of success. The process involves the idea of estimating the consumption of a specific good (in this case estimation on the use of the monochrome photography) and accordingly find out the number of users who will be using them. Such a detailed idea can also present an estimate on the market size of the organization and ensure success accordingly. The development of the market size can be crucial in the revival of the monochrome photography.

Strategic Models

No product has a long lifeline and no product can be successful for a long period of time. Data Analysts claim that each and every product has a specific timeline in which it persists. Monochrome Photography which was once a favourite gradually lost its value with the advent of more modern digital photography. Though, the modern day presents a large number of different technologies that makes photography especially the film photography much more successful. The development of different forms of strategic models is important for the success of the management as such a process can help revive the development of the product efficiently. Some of the major steps that can be implemented in the revival of the Monochrome Photography are as follows;

• Providing a proper idea of its benefits- It is important for the promoters of Monochrome Photography to develop the business success in the most efficient manner. The promotion of effective benefits can help to gain proper interest amongst the people. Artists are constantly shifting towards the development of an efficient use of Monochrome Photography. The development of such a photography can help develop success in an effective process. For example, the use of monochrome photography can present a high level of contrast, a wide range with effective variation, striking composition as well as wide variety of textures that naturally increases the importance of the business prospect of the product efficiently.
• Promoting the product by means of effective channel- The use of effective channels is certainly one of the most important needs of the product. Monochrome Photography has a strong force of followers in this modern age of digital photography. The authorities need to use this fact as a strong opportunity in the revival of the old product once again. The development of proper promotional content and presenting them in effective channels can be best suited for the success of the monochrome photography once again. The use of social media sites can be said to be the best option for the re-introduction of Monochrome photography. Posting old nostalgic pictures and even posting modern day images on a black and white frame can act as a catalyst to instigate the like of the product among the photographers. Therefore, a proper idea regarding the same can be said to be quite important for success in the most efficient and organized manner.
• Changing in the sales strategy of the product- An effective change in the sales strategy of the business process can be said to be an important element in the development of business process. Appointment of a dedicated sales team can be important to promote the monochrome photography in a much professional manner (Klostermann et al. 2018). A professional approach is important as such a process will involve a detailed analysis of the market, professional and organized presentation of the total revival planning, market potential of film photography in the modern days and many more as such. Implementation of such a process can act as a major success for the development of the business in an organized manner.
• Development of a product distribution channel- The development of a product distribution channel is certainly one of the most effective elements of the business process. The creation and promotion of new distribution channels can be important to reach out to the target customers of the product (Michelangeli 2019). Distribution channels can present the opportunity to reach out to a larger community of potential customers. Apart from indirect distribution channels, the use of direct distribution channels can also be an important part of the business process. Such a process can help develop success in the most efficient and organized process. Selling Monochrome Photography can also be done directly or it can be sold by entering into a partnership or joint venture with any other entities.

Apart from all the above mentioned strategies one of the most important concepts that the management needs to apply is the concept of Red Ocean and Blue Ocean. The revival strategy of Monochrome Photography will be a combination of the Red Ocean and blue ocean concepts as the product need to fight off the current competition in the existing film market and on the other hand, create a unique and effective space for itself that can ensure success in the most practical manner.

A proper analysis of the market is important for the development of an efficient market for the Monochrome Photography. The modern day market is generally filled up by the likes of digital photography. The presence of advanced tools and different colours in the modern age has made the digital photography a much better and advanced choice for the professionals. A large part of the market is currently being dominated by the digital photography. Such a process clearly represents the amount of capability of the modern day digital systems. However, the strategy needs to be applied efficiently in order to develop success in the most professional and organized manner.

It is important to develop some unique insights that can present a clear vision of the success of the Monochrome Photograph. For example, an increase in the value of the Monochrome Photography can be used to effectively analyse the value of the product. The professional sales strategy and professional presentation can be said to be quite efficient and effective for success in an organized manner (Timberlake and Haselden 2019). An effective sales and marketing strategy of the same can be beneficial for the growth of the business in a professional process. For example, the identification of different forms of unique insights or benefits that only the monochrome photography can provide is important for success.

Business Model Canvas

The revival plan of the monochrome photography will be carried out following a number of steps. They are as follows;

1. Market Study- Market study for the feasibility and acceptability of the monochrome photography in the current era, its uses, its suitability, likeness among the users will all be studied properly.
2. Analysis of the results- The results of the market study will be analysed properly to gain an insight into the different measurement index of the likeness of the monochrome photography. Such an analysis can be important to select the strategy and the budget.
3. Development of the strategy and the budget- Development of the strategy will be be based on the analysis of the particular market study and the results. The budget will be allocated according to the need of the product.
4. Implementation of the project- The product will be implemented after completion of all the above mentioned steps. A bottom up approach can be used in such regards.

There will be a large number of risks involving the reintroduction of the monochrome photography in the market. Some of them are as follows;

1. Inconsistency of the use by the users will be a major risk for the product
2. Absence of funding will also be a major issue for the product development and maintenance in the modern day highly competitive market and in the presence of better options
3. Lack of proper interest is surely a major issue for the product
4. Time-consuming factor is a major threat for the particular process

Conclusion

The report here has presented a great idea regarding the development of effective insights of re-introduction of a matured product in the market. The like, for successful and effective black and white picture has been present all the time. The presentation of black and white pictures offers greater contrast and wide tonal range with different variations in between the different elements. This particular opportunity must be used to re-introduce the product in the market in order to gain success.

The analysis of the market trends clearly presents a transparent picture of the business process that can be important for business success in the most efficient and organized manner. The re-introduction of the Monochrome Photography can be quite important for business success as it gradually regains its commercial value in the last couple of years. Some of the major recommendations before any investment on the following as a prospective of future business are as follows;

· Development of proper training procedures for users

• Presence of efficient funding
• Increase in social media promotion to create more awareness of the product among the modern generation

References and Bibliography

DiPaulo, C. and Scarff, L., 2018. The Benefits of Color over Black-and-White Images in Task-Oriented Reconnaissance Applications. Electronic Imaging, 2018(12), pp.232-1.

Klostermann, J., Plumeyer, A., Böger, D. and Decker, R., 2018. Extracting brand information from social networks: Integrating image, text, and social tagging data. International Journal of Research in Marketing, 35(4), pp.538-556.

Mboga, N., Grippa, T., Georganos, S., Vanhuysse, S., Smets, B., Dewitte, O., Wolff, E. and Lennert, M., 2020. Fully convolutional networks for land cover classification from historical panchromatic aerial photographs. ISPRS Journal of Photogrammetry and Remote Sensing, 167, pp.385-395.

Michelangeli, F., 2019. Imaging the unimaginable: Medical imaging in the realm of photography. Clinics in dermatology, 37(1), pp.38-46.

Petrovici, I. and Szabo, L.V., 2018. Some Aspects of Aesthetic Creativity in Journalistic Photography. Postmodern Openings/DeschideriPostmoderne, 9(2).

Runge, C.A., Hausner, V.H., Daigle, R.M. and Monz, C.A., 2020. Pan-Arctic analysis of cultural ecosystem services using social media and automated content analysis. Environmental Research Communications, 2(7), p.075001.

Timberlake, J. and Haselden, R., 2019. '[...] both a beyond and the conditions of mapping that beyond'.

Vieira, F.A.S., Santos, D.T.V., Bragagnolo, C., Campos-Silva, J.V., Correia, R.A.H., Jepson, P., Malhado, A.C.M. and Ladle, R.J., 2021. Social media data reveals multiple cultural services along the 8.500 kilometers of Brazilian coastline. Ocean & Coastal Management, 214, p.105918.