Analysis of International Strategy for Bali Balm SME

Assessment Guide and Structure

1000-word handout: Each group member needs to submit a handout of the section that they explained. 

1.Handout is a summary of the important points rather than all the notes from your presentation.

2.Use subheadings to show the different levels of information (main points, supporting points, examples).

3.The handout includes important information that was not included during the presentation.

4.You need to give enough time to create a professional-looking handout, that is proofread.

5.1.5-line spacing, 12-point text size Arial, Times New Roman or similar font, standard margins. 

6.Include a clear heading that explains your part of analysis of the presentation, for example ‘Analysis of current Business Level Strategy of [the company]’.

7.Include a brief conclusion summarising the key pints of your analysis.

8.You may include figures and tables if you want, these are included in the word count.

9.Include in-text citations when you refer to an academic theory and a reference list at the end of the handout. 

Analysis of international level strategy for Bali Balm International Strategy (SME) . Use the information provided bellow for information about the company.

Bali Balm is a 100% natural, plant-based, beeswax-free lip balm, inspired by the island paradise of Bali. Considered a spiritual home and a haven for plant, wellbeing and wildlife, this exotic idyll inspired the company to create a vegan lip balm bursting with beautiful flavors, the best sustainable ingredients and incredible formulas.

The prime focus is the USA, where Bali Balm partners with large reach beauty boxes. They have already secured orders exceeding 1.25 million units. Bali Balm are reliant upon online feedback and micro influencers sharing their brand via social channels. For example, Kylie Jenner mentioned the brand on her personal Instagram page and created significant online traction in the USA. Bali Balm is now working with a logistics partner that offers a fulfilment and distribution service, plus managing wholesale sales. They will approach retail buyers and broker deals with US retail chains to give Bali Balm a physical presence in the USA, giving the brand wider visibility.

Bali Balm would like to understand how to position themselves to break into their next two target territories:

1. Australia
2. Russia

They are looking to fully understand the legislation, compliance and logistical infrastructure they would need to create, or connect with, in order to service two countries with large land masses and diluted population groups. 

1. Should they start by focusing on key cities? 

2. Should they look to secure wholesale retail customers before trying to generate e-commerce B2C orders?

3. How should they support marketing and social media in Russia (e.g. do they need translation)?

4. What are the packaging requirements for both countries and what forms of insurance are required to trade?

5. What is the most suitable RRP for both markets, given the current UK RRP of £10 (please ignore the £25 listed on the website)?

6. Who would be their key competition?

7. How have other UK brands broken into these markets and succeeded?