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BE400 Introduction to Management and Marketing

Coursework Task:
Write an essay on one of the following five topics:

1.Contemporary organisational managers use groups and teams for a wide variety of tasks. Drawing on relevant theories introduced in the module, explain how an understanding of the five stages of group formation and team roles can assist modern managers in creating effective teams in response to the challenges of globalisation. Use examples to illustrate your answers.

2.Alvesson and Sveningsson (2003) call into question a mainstream view of the distinction between management and leadership. In relation to organisational leadership in any specific industry, explain how far you agree with their main points.

3.Define bureaucracy as an organisation form. What are its advantages and disadvantages and what alternative organisational designs have superseded it in recent decades?

4.What is meant by Corporate Social Responsibility (CSR)? Are corporate ‘net zero’ carbon emission plans evidence of CSR in action? Critically assess corporate net zero plans, indicating what impact they will have on climate change.

5.You are the marketing manager of a company. Explain the importance of customer relationship management and describe the major trends that are affecting customer relationship management for your company. Identify your approaches to gain customer insights and develop strategies for creating value for customers and capturing value from customers.
General guidelines for the coursework
1. Support your argument with appropriate references (e.g. academic articles, books or reputable media sources).

2. Your coursework should clearly state your registration number but not your name.

3. The essay should not exceed 1500 words in length (excluding bibliography).

4. Text must be double spaced in a clear font, such as Arial with font size 11.

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