Sustainable Tourism Development in Birmingham

1.0 Introduction

Discuss the purpose of this report

Discuss Birmingham where it is situated and its features and benefits

Discuss the attractions in Birmingham

2.0 Sustainability and its importance of Sustainable tourism development

· Definitions of sustainability

· Where does this come from

· Discuss its importance

3.0 Carry out a destination analysis of Birmingham

· Number of visitors to Birmingham – Domestic tourists numbers – International tourist numbers

· Visitor Spend in Birmingham – Domestic/International spend

· Visitor profile statistics

· Visitors come to Birmingham – Attractions – Visitor attraction numbers

· Hotel numbers in Birmingham

· Other statistics, reports, research on data related to Birmingham and tourists

· Statistics on Employment – Income – Regional development

3.1 Situational analysis

· Swot analysis

· Pestle

· Competitor analysis

3.2 Marketing Strategy

· Segmentation – Targeting - Positioning

3.3 Marketing Mix

· Product, Price, Place, Promotion

4.0 Discuss the complexities of the relationship between tourism, the environment and sustainable development

· The need for sustainability

· Continuum of sustainability

· Destination Management – working with different stakeholders in Tourism Value chain

· Positive impacts of Tourism to Birmingham

· Negative impact of Tourism to Birmingham