British Airways (BA) is a standard carrier airline company of the United Kingdom. The airlines of British Airways (BA), is the second-largest United Kingdom-based carrier, considering the fleet size and passengers. According to the investigation results the British Airways airline carries approximately 34.6 million passengers and the numbers are continuously increasing. The organization is a global airline that brings places, diverse cultures as well as people closer together for more than 100 years (Business-standard.com. 2022). The main aim of this company is to serve the worldwide community to obtain sustainable air transport facilities.
Recent studies have presented that the increasing threat of COVID-19 has significantly affected the financial infrastructure of British Airways by influencing their employment as well as restricting their services.
This paper aims to discuss the impact of COVID-19 on the operations and financial infrastructure of British Airways that has significantly affected the company to determine the root cause behind the issues and apply strategic approaches to obtain future sustainability.
The objectives of this research are:
From the investigation it is determined that there is a cumulative risk of peripatetic by air company amongst the increasing concern instigated by the epidemic. There is a chance of travellers contaminating seats and communal distancing is of greatest position. Also, air company experiences a problematic time in trading off amongst financial efficiency and the subsequent impact on well-being risks and influences. Similarly British Airways also experienced challenges of laying-off staffs due to of damage of revenue and portable restrictions (Business-standard.com. 2022).
To conduct the research secondary qualitative research methodology has been selected. Secondary analysis of qualitative data stands for the use of present data to discover the answers to research queries that vary from the queries questioned in the novel research. According to the studies, quantitative research is distinct as a methodical examination of singularities by assembling quantifiable information and carrying out numerical, precise, or computational techniques. Secondary examination of qualitative study information has comparable benefits to secondary quantitative scrutiny. Those benefits include fewer time consumptions in the sample selection, data dispensation, and gathering procedures, and prepared obtainability of rich information for investigating plans that succeed for excused status or accelerated evaluation by most recognized investigation review boards. As per the studies, the secondary qualitative investigation includes possible admittance in data provided by problematic to admittance contributors, or information associated to contentious or novel topics, a decrease of higher engagement of participants, and exploiting the cost of contributors, contributions to study over reprocess of current information when suitable (Sakamoto et al., 2018).
Based on the above determination to conduct this research 15 scholarly articles will be from google scholar from the year 2020 to date. In addition to these financial reports of British Airways will be analysed to determine the financial state of the company during the COVID 19 pandemic. The data will be analysed using the thematic analysis method by generating relevant themes from the collected data.
This section presents a literature study on the impact of covid 19 on the operations of British Airways. This will also include a discussion on the graph of British Airways business revenue to determine the impact of COVID 19 on the revenue of British Airways towards future business sustainability.
Analysing the health and safety data of Airlines and hospitality employees it is determined that the tourism employees and airlines employees are more frequently to get affected by the virus that restricts their working abilities. In addition to this it is determined that increasing threat of COVID 19 has significantly influenced the human resource availability and consumer demand that are probably the key reasons behind downfall in financial statues of British Airways. Followed by this the recent studies presents that there is an impact of COVID 19 on the sustainability of airlines towards the adoption of best practices to server their consumers. Further analysis presents that one of the largest airlines organization British Airways gets affected by the COVID 19 in terms of their employment loss and the elimination of entire fleet of Boeing 747s.
From the above analysis it can be summarized that COVID 19 has an negative effect on the business revenue of British Airways that needs to be mitigated.
Followed by a detailed analysis of the collected secondary resources it is observed that COVID-19 has significantly affected almost every industry across the world however the highest impact of COVID-19 has been observed in tourism industries that also directs a significant effect on airlines. Based on this identification it is observed that in the hospitality and tourism industry human resources are one of the key assets that have experienced significant negative impact due to the increasing threat of COVID-19. World Health Organization has presented that there is a large set of hospitality employees and airlines employees are affected by COVID-19 that has led to life risk as well. While focusing on the investigation of the impact of COVID-19 on the financial infrastructure of British Airways it is observed that the airline has experienced a significant loss in their employment. According to the above findings, it is identified that there is almost 20% reduction in the salary of British Airways employees as well as there is almost 20% to 30% employment reduction. The airline has experienced the loss of one quarter due to flight ban and decrease in in the air capacity. While investigating the issue behind this instability it is determined that British Airways have experienced a decrease in consumer demand across the world. It is recommended to adopt the safety precautions and focus on the travel network that has lesser COVID 19 impact to eliminate the threat of financial instability and enhance business revenue.
Hence from the above analysis, it can be summarized that due to the impact of COVID-19 on human resources, consumer demands, and internal operations British Airways has experienced a significant downfall in their financial status which needs to be addressed with appropriate strategy to obtain future sustainability.
After completion on this research, it can be concluded that the COVID 19 pandemic has significantly affected the airlines industries in terms of affecting the human resources, consumer behaviour and demand as well as by affecting the global network with government restrictions that has influenced the financial structure of British Airways. The research presents that there is almost 20% reduction in the salary of British Airways employees as well as there is almost 20% to 30% employment reduction. To support the analysis the paper consists of a detailed overview of the research program alongside offering a list of resources used to conduct the research. Hence, it can be stated that this research presents a depth information about the affect of COVID 19 on the financial infrastructure of British Airways.
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