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Operations Management Analysis of Starbucks and Greggs
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Assessment Brief

Starbucks operates globally serving millions of customers on a daily basis. The company operates internationally with more than retail stores in 80 countries1 . Its global operations depend on the service provided through a number of international partners, and in particular a worldwide network of franchises and licensed Starbucks cafes. This allows for local responsiveness through a degree of decentralised decision-making, while providing the advantage of operational efficiencies by leveraging global standards and core competencies. This assessment is based on the operations of Starbucks and requires you to consider both global and local aspects of its operations. Your submission is in the form of a report in two parts, A and B.

Using Starbucks as the main case, and drawing on information within the public domain and your own observations, complete a:


(1) Four Vs analysis,.


(2) Performance Objectives Analysis and


(3) Design Analysis


comparing the operations of Starbucks to that of Greggs2 , the largest bakery chain in the  United Kingdom. You will recall from lecture and seminar activities, that the true power of these analysis lies in comparative analysis. In completing the analyses (1)-(3), you may draw on information obtained through direct observation, or within the public domain. As a point of convenience, both companies have operations within close proximity of the BPP University Shepherds Bush campus. Starbucks has a licensed store located at 62 Uxbridge Road, Shepherds Bush, London, ENG W12 8LP, while Greggs is located a few feet away at 68 Uxbridge Rd, Shepherd's Bush, London W12 8LP (See Figure 1). Important: while you are encouraged to visit the stores above to observe the operations in person, you should not question or interview staff. Information gained from your own observations, and available in the public domain are sufficient to complete the assessment. 

Using the case of Starbucks as well as a minimum of eight (8) published journal articles, and secondary sources such as company reports, produce PART B of the report. This part of the report requires you to critically discuss the role of ONE of the following five key areas of operations management in the success of Starbucks:

Supply chain management

Insourcing and outsourcing

Planning and control

Quality management

Process improvement


As a detailed guide to this part of the report, you must consider in one way or another, the following:

1. Overview

Introduce the operational area and its scope within the operations of Starbucks. For example, if you choose, “Supply chain management”, discuss to what extent the operations of Starbuck are shaped and influenced by management of its supply chain, and its contribution to organisational performance.


2. Starbucks global operations strategy and surrounding macro-environment


Discuss how this operations area is affected by, and enables Starbucks to respond to the wider macro- and business-environment. As part of this discussion, explain the global operations strategy adopted by Starbucks and consider how this area supports that strategy. Ensure that you clearly explain and justify your understanding of Starbucks’ global operations strategy..


3. Key requirements, capabilities and challenges


Describe the key operations requirements and challenges faced by Starbucks in achieving excellence in the chosen area of operations. Requirements should relate to the day to dayneeds of the operation, and consider what is required for the effective functioning of that are of Starbucks’ operations. Discuss the capabilities of Starbuck in this operations area, for example, the people, systems and infrastructure. Finally, discuss at least two (2) specific challenges/problems faced as a result of realising these requirements.

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