A Â business Â case Â report Â is Â typically Â a Â short, Â concise Â report Â that Â presents Â an Â analysis Â of Â a problem(s) and issue(s) facing a particular organisation, with recommendations of a plan of Â action and justification of that plan. to persuade an audience that your recommendations are feasible, desirable and the best available for the issue at hand.Â Audience: A business case report is typically for senior management or leaders who are seeking recommendations for a way forward.For Â the Â purpose Â of Â this Â assignment, Â the Â problem Â or Â issue Â is Â a Â âGrand Â Challengeâ Â and Â the organisation may be viewed more as society-at-large rather than a specific company, group Â etc. Per the formal guidance, the main body of the report should be a maximum 2,000 words.Â
Preparing a business case report requires different skills and understanding to be demonstrated. These are summarised below:Â
1. Structure the written reportÂ
â¢ Background information is relevant.Â
â¢ Issues are logically ordered.Â
â¢ Recommendations clearly relate to the issues.Â
2. Identify the main issuesÂ
â¢ Key issues are identified Inter-relationships are clear.Â
â¢ A full grasp of the situation is shown.Â
3. Analyse the issuesÂ
â¢ Each issue is discussed using relevant concepts and principles.Â
â¢ Insight is shown in analysing the information.Â
4. Discuss alternativesÂ
â¢ Possible solutions are considered and the most suitable one(s) chosen.Â
5. Support your recommendationsÂ
â¢ Recommendations are consistent with situation, well-supported and practicable.Â
6. Write clearly and conciselyÂ
â¢ Arguments are explicit and succinct.Â
â¢ Appropriate headings are used.Â
â¢ Grammar and spelling are accurate.
1. Cover pageÂ
â¢ Report title, group number, studentsâ names, course code and name, date, word count.Â
2. Executive summaryÂ
â¢ A separate page headed âExecutive Summaryâ; maximum 300 words in length.Â
â¢ State the purpose of report, summarise key issues and recommendations to address them.Â
â¢ Give brief background to case to frame current issues.Â
â¢ Purpose of report.Â
â¢ Scope of report.Â
â¢ Use theory and course concepts to: identify main issues, prioritise choices, justify and prioritise issues chosen.Â
â¢ Use theory and course concepts to: explain the issues in more depth and comment on implications of the issues.Â
6. Possible solutionsÂ
â¢ Consider all viable short term and long-term alternatives to solve each issue.Â
â¢ Examine the advantages and disadvantages of each alternative.Â
7. Recommendations and ImplementationÂ
â¢ Select most viable alternative(s).Â
â¢ Justify with relevant support from analysis (no new ideas).Â
â¢ Explain Â future Â work, Â resources Â required, Â time Â frame Â and Â monitoring Â processes Â etc. required for the recommendation(s) to be put into practice.
10. Language and StyleÂ
â¢ Business case reports should be written in appropriate business/professional language so that Â your analysis and Â discussion have Â an objective Â tone. Â Your Â writing Â should Â be Â clear and concise, and be in your own words. Use headings to guide the reader andÂ
include tables or diagrams that make the case clearer.
Groups should aim to work on the following points:
âDetermine the current state of the technology and/or industry.
â¢Intellectual property should be reviewed as part of this.
âDefine the project or available opportunity.
âAgree what 'success' looks like.
â¢What is the vision for when the project is up and running and how will it be measured?
âAgree what drives the 'value' of the project.
â¢Groups should aim to work on the following points:
âDefine the boundaries of the project.
â¢You can't do everything, so what is realistic?
âWho are your stakeholders?
â¢Who can influence the project and by how much?
âWhat are the key risks and uncertainties?
â¢And how would you aim to resolve or mitigate them?
âWhat are the possible (innovative)Â
â¢Groups should prepare a short pitch-style presentation:
â3 minutes maximum.
â3 slides maximum.
âOnly one, at most two, member(s) of the group to present.
â¢Presentation should cover initial review of the challenge and the Groupâs early thoughts on tackling it.
â¢Presentations should be recorded and uploaded to Stream.
âThis can be done directly on Stream, or as a voiceover on PowerPoint.