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Crisis Management in Service Sector Organizations - Assignment Context and Scenario

Learning Outcome 1: Review Classical Management Theories and Leadership Styles

Assignment Context and Scenario


This coursework assignment has a Pearson-set theme which is Crisis Management in the service sector organisations. Strategic approach to managing crisis in service sector organisations has clearly become important recently as seen during the COVID pandemic. The tourism and hospitality sector managers often said to have faced unexpected challenges during crisis situations whether it is pandemics or natural disasters such as earthquakes and tsunamis.

For this coursework assignment, under the proposed theme of crisis management, the learners will be required to focus on how are service sector leaders and managers such as in the tourism and hospitality sector organisations plan and respond to unexpected crises such as the pandemic and manage ongoing crisis situations through proactive measures and effective strategies.

Thus, consider how innovative approaches along with timely and effective responses to managing the ongoing crisis caused by the global pandemic have transformed the evolving role of leaders and managers in a specific travel, tourism or hospitality organisation based on the
learning outcomes


Learning Outcome 1: Review classical management theories and leadership styles Assess the different classical management theories and apply in your chosen hospitality or tourism sector organisation, and explain the role of the manager/leader and the leadership styles as applied
to managing crisis during the pandemic in a service sector context. Also, analyse the leadership styles in relation to organisational structure and culture in your chosen tourism or hospitality organisation.

Review the different management and leadership styles with a reference to the role of crisis management during the pandemic in your selected hospitality or tourism organisation and evaluate the link between theory and practice as currently seen in your chosen organisation.

Learning Outcome 2: Explore the factors that influence different management styles and structures in a service industry context

In your chosen hospitality or tourism organisation, identify and investigate the internal and external factors that can influence management styles and structures. Analyse the key influencing factors,including the practice of crisis management as seen during the pandemic, identifying their strengths and weaknesses.

In your chosen service sector organisation critically analyse how specific management styles have been influenced and changed by the application of crisis management strategies and tools.

Learning Outcome 3: Assess current and future management and leadership skills for the service sector

Asses the current management and leadership skills, both ‘hard’ and soft’ skills in your chosen organisation and discuss the required skills for future, and how to achieve those skills. Evaluate thecurrent and future management and leadership skills that are crucial for the chosen organisation in the light of managing post-pandemic crises such as layoffs, supply chain, cash-flow and responding to regulatory measures etc. In response to change, critically evaluate how, leadership and management skills in your chosen sector organisation has developed

Learning Outcome 4: Demonstrate management & leadership skills in a service ind. context Examine the leadership and management process in implementing change in your organisation and compare and contrast with another service sector organisations. Analyse how change process
affects leadership and management styles in your organisation with reference to managing postpandemic crisis. 

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