Intercultural Communication Barriers and Indigenous Management Concepts in Tourism and Hospitality

Identifying Intercultural Communication Barriers

Identify Intercultural Communication Barriers And Suggest How International Tourism And Hospitality Operators Could Improve Their Communication Strategies By Evaluating The Benefits And Drawbacks Of Your Chosen Techniques. Provide Examples In Order To Support) Your Argument.

Can The International Tourism And Hospitality Industry Benefit From Adapting Indigenous Management Concepts? Critically Evaluate Your Argument With Relevant Industry Examples Where Appropriate.

There are intercultural communication barriers within the hospitality and the tourism industry that have an effect on the performance of these industries. These industries can be said to be of the global nature and hence the employees in these sectors have to experience the cross-cultural interactions with the other people. The hotel guests can be from a different social and the cultural background that can pave the path for the communication problems and the misunderstandings. The guests from the other cultures have the different preferences along with the expectation that can create the way for the intercultural communication barriers.  It have been found that the worldviews along with the cultural-specific needs of the guests are different and its understanding of crucial importance for the success of the hotels and the tourism companies (Thomas and Peterson 2016). The hotel guests and the tourists need the service experience which is “culture-oriented” that can help in winning the satisfaction of the customers.

The international tourism operators can take recourse to suitable strategies that can help them in bringing about the improvement in the area of communication. The cross-cultural training can be provided to the employees that can prepare the expatriate managers for dealing with the people from the global arena (Tjosvold 2017). The workers of hospitality and the tourism industry should take recourse to the rhetorical design logic that can help in removing the confusion of the employees. The benefits of the cross-cultural training lies in the fact that it can help in promoting the self-confidence in the individuals and the teams that can work for benefit of company. The drawback of the cross-cultural training resides in the fact that the quality of the program should be of the top order that can be instrumental in serving the employees in the right manner (Bird and Mendenhall 2016). The advantage of rhetorical design logic exists as the rhetorical communication lays stress on the process of the co-ordination and the negotiation that can help the people in achieving the behavioural change. It can help a person in adjusting himself to the people of another culture. The rhetorical design logic have the disadvantages on account of the fact that it is dependent on the contextualising clauses and the phrases that can make its understanding difficult for an individual.

Improving Communication Strategies through Cross-Cultural Training and Rhetorical Design Logic

Abbey Court Hotel have made use of the cross-cultural training that have helped in creating the mutual understanding among the employees of company (Abbeycourthotel.co.uk 2020).  It have resulted in increasing the trust among the employees that have helped the company in earning a great deal of profits in the company. It have helped in providing motivation to employees that have helped in the creation of a productive workplace. Safestay Holland Park have taken recourse to the rhetorical design logic that have helped in achieving the consensus in relation to the decisions that have been taken in the company. It have helped in carrying out the negotiation that have helped the company in getting the returns from the market.

International tourism along with the hospitality industry can make the benefits by the adapting of the indigenous management concepts. The management concept of the talent management can be taken recourse to which can help in the leveraging of the talent that can help a company in getting the greatest return. The human capital systems can be deployed in a company that can help in the engagement and the retention of the employees in a company (Andi Kele, Mohsin and Bertinetti Lengler 2016). It can help in changing an organization that can help it in maintaining the competitiveness in the present age. The talents can be developed in-house instead of acquiring them from the outside that can help a company in attaining its objectives. It can help a company in the creation of the deliberate practice opportunities that can work to the benefit of international tourism and that of the hospitality sector. It can help in preventing loss of the competent employees which can bear adverse effect on the productivity along with the service delivery of a company. The principle of the discipline can be applied within the tourism and the hospitality sector that can help the employees in working in an efficient and effective manner. The companies can reap benefits in the event of decreasing the environmental footprint and increasing sustainability of services which can prove to be advantageous for a company working in the sector of the global arena (Burke 2016). The companies lay stress on the energy conservation, water conservation along with the waste reduction that can help the companies in making the mark in the international domain. The organizations can reduce the energy use which can help in enhancing guest experience. The companies in the hospitality sector can control the costs with the help of the sustainable practices which can help in addressing the effect on the environment. The sustainability efforts of the hotels can help in saving the energy along with the resources that can provide the guests with a superior experience. The green programs can help in ensuring the participation of the guests that can add to the profitability of the hospitality sector.

Marriot have been able to achieve the certifications pertaining to environmental efforts that helped in naming it as “greenest” hotel company within the framework of UK (Marriott.com 2020).  The Environmental Public Policy of the company specifies the resource reduction goals over the course of ten year that have helped the company in achieving the success on the global arena. Hilton Worldwide have been instrumental in publicizing the environmental sustainability efforts. In the Corporate Responsibility Report of the year 2009, the company set the goal of the reduction of waste by that of 20 % by end of the year 2013. The company by taking recourse to indigenous management concept was able to reduce the waste by that of 24.9 % and the water reduction by the 10.2 %. It helped in cutting the utility cost for the hotel that have helped the company in showing the commitment to that of the corporate stewardship. It have paved the path for decreasing drain on surrounding environment.

References

Abbeycourthotel.co.uk (2020). Abbey Court Notting Hill, best rates with free breakfast when you book direct. [online] Abbeycourthotel.co.uk. Available at: http://abbeycourthotel.co.uk/en/london-4-stars-hotel-abbey-court.html [Accessed 4 Jan. 2020].

Bird, A. and Mendenhall, M.E., 2016. From cross-cultural management to global leadership: Evolution and adaptation. Journal of World Business, 51(1), pp.115-126.

Thomas, D.C. and Peterson, M.F., 2016. Cross-cultural management: Essential concepts. Sage Publications.

Tjosvold, D., 2017. Cross-cultural management: foundations and future. Routledge.

Andi Kele, A.T.B., Mohsin, A. and Bertinetti Lengler, J.F., 2016. Employee empowerment: A case of luxury hotels in East Malaysia. CAUTHE 2016: The Changing Landscape of Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations, p.611.

Burke, R.J., 2016. Human resource management applications in the developing world: Empowering employees. Iranian Journal of Management Studies, 9(4), pp.795-800.

Marriott.com (2020). Hotels & Resorts | Book your Hotel directly with Marriott Bonvoy. [online] Marriott.com. Available at: https://www.marriott.com/default.mi [Accessed 4 Jan. 2020].