Project Assessment: Summary - Analysis

BS5202 Entrepreneurship

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Task:

Assessment 1

Executive Summary – 1000 words

a) Entrepreneurship Project objectives

b) Problem / Opportunity Statement

c) Market / Industry summary

d) Competitor summary

e) Funding and Financial projection summary. Main body of report – 6000 words

f) Idea or technology proposed

g) Business Model for product/service delivery

h) Market analysis and Segment structure d. Analysis of one, three, and five year customer base e. Prospect feedback

i) Pricing model

j) Competitor analysis

1. Direct / Indirect

2. Shifts in power and position

f) Portfolio (Product / Service) analysis

1. IP / technology / Patents etc.

g) Marketing Strategy

1. Who are your customers?

2. What do they buy now?

3. Why do they buy?

4. What will make them buy from you?

h) Funding

1. Crowd funding

2. Incubators/Venture capital

i) Financial analysis

1. Cash flow

2. Schedule for investor returns

j). Skills requirements

1. Functional skills

2. Management skills

Conclusions – 1500 words

1. Draw conclusions arising from the project evaluation

2. Evaluate project viability

Recommendations – 1500 words

1. Future actions for potential investors

2. Further research required

3. Growth scenarios; three years, and five years

Formal Presentation – Assessment 2

After completing and submitting your written Entrepreneurship Project you are required to deliver a formal, 30 minute presentation to a group of simulated investors. This group will be a mixture of academics and business owners, and will have the commercial experience to judge, interpret, and investigate your Entrepreneurship Project proposal.

After the 30 minute presentation you are required to answer specific questions on areas of your proposal. This will require you to be fully equipped with the correct information, and familiar with the types of scrutinising questions that potential investors ask.

This process may be uncomfortable to some students but it is an absolute requirement in the commercial world, and will be a replication of the presentation and questioning that you would have both to venture capital investors and in a commercial boardroom situation.

You are therefore required to be dressed in a smart, business style, and present your information in Microsoft PowerPoint format.

The presentation date and time will be in the following two weeks after the submission date of 5th September 2019, at DMU premises. Students will receive a formal invitation to the presentation, stating the date, time and location.

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