Consultant's Report to James Watt on Main Problems Facing BrewDog with Solutions

Use of literature and sources

As a consultant, report to James Watt on the main problem(s) facing BrewDog, and suggest realistic and relevant solution(s) to this/these based on at least three of the BrewDog-focused materials provided on Canvas with a Reflective Element.
 
Your summative assessment for the module is an individual consultant’s report to James Watt on what you think is/are the main problem(s) facing BrewDog, and to suggest realistic and relevant solutions to these.  You are  again, free to diagnose whatever issue or issues you think are the main problems affecting BrewDog with relevant evidence, and to design your own evidence-based, realistic and relevant solutions to the issue(s) you have identified. Your analysis must be based on at least three of the BrewDog-related materials discussed in class / posted on Canvas, and must be supported by good quality research evidence.
 
To fully answer the question, you're advised to consider:
What harm is being caused to BrewDog by this problem/these problems?
Which research evidence, theories, or concepts from the module help you understand the roots of the problem(s)?
Which research evidence, theories, or concepts from the module support your solution(s)?
 

1.Introduction: Is there a clear outline of the content of the report?
Is there a clear outline of the content of the report?
Does it convincingly answer the question?
Does it introduce the theories, concepts, and research evidence that are used to support the answer?
2. Use of literature and sources
Have they drawn on relevant concepts, theories, and evidence from the module to support their argument?
Have they used good quality sources, especially academic journals, books, book chapters, and respectable news sites?
Have they critically analysed their chosen concepts, theories and evidence to explain the strengths, weaknesses, applications and limitations of them, or just described them?
3. Links to the core case company
Have they shown how the concepts, theories and evidence they have chosen link to James Watt and/or BrewDog?
Have they explained the implications of their argument related to James Watt and/or BrewDog, in light of their chosen concepts, theories and evidence?
Are the links and argument appropriate? I.e., can the literature used be reasonably applied to the event(s) or issue(s) they have chosen?
4. Recommendations and conclusion
Has the report clearly stated their answer to the question?
Have they clearly summarised their argument that led to this answer?
Are the recommendations offered realistic, relevant, supported with relevant evidence, and with appropriate time-frames and measures for improvement?
5. Referencing and presentation
Have they referenced everything properly both in-text and in their reference list?
Are quotes in the proper format?
Is their writing in clear academic English?
Main body paragraphs attempt TEEL structure?
6. Reflective Element
Is there a clear effort to engage with feedback from previous work and/or have they indicated where they feel they have made particular progress in their academic work?
Do they show, with evidence, specific areas that these improvements have occurred in this work?
Is there a clear plan for next steps and further improvement?