CA4052 Airport Management

Module Learning Outcomes

At the end of this module, Students will be able to:

• LO1 Assess the features of airport design that facilitate the seamless operation of airline operations and public access.

• LO2 Evaluate the business abilities of airports globally in terms of business orientation and business practices.

• LO3 Explain various ways in which airlines can improve their operational performance

·The structure of airports which provide the ability for airports to succeed in a competitive de-regulated environment LO2

·The airline and airport relationships and the development of bespoke airports operations that facilitate special airline operations LO2, LO3

·Airport service quality benchmarks and the evaluation process of service LO2, LO3 

·The airport passenger experience and how airports develop products for enhancing the passenger experience LO2

·The role of airports in the provision of commercial facilities LO2, LO3

·Airport competition and the role of marketing in developing airport catchment area LO2, LO3

Task brief

The management of airports is a mixture of demands on management including the following  –

·Successfully managing the performance of the airport from the perspective of airlines and passengers and other stakeholders requires the selection of key benchmarking processes and key performance indicator (KPIs)

From The Perspective Of The Evaluation Of Airport Benchmarks For The Passenger Experience Please Construct A Survey To Be Completed By Passengers Using Three Major London Airports  – Heathrow , Gatwick And Stansted (Airports X, Y And Z).

Stage 1-

Please Complete A Short Introduction To The Concept Of Benchmarking And How By Benchmarking Service Quality This Can Can Provide Actions For Airport Management Linked To Service Quality For Passenger Processing. This Is Suggested To Be Linked To A New Method Of Service Evaluation Whereby Passengers Down-Load An App To Their Mobile In Which The Data Is Recorded Authomatically.

Stage 2 -

Survey For Departing Passengers – Data On Passengers Departure From Airport X, Y Or Z Will Be Collected About The Departure Processes At The Gate Prior To Boarding.   Please Construct The Data Questions You Feel Are Appropriate To Be Completed For Service Evaluation.

Stage 3-

Survey For Arriving Passengers – Data On Passengers On Arrival To Airport X, Y Or Z Will Be Collected By A Series Of Data Questions About The Arrivals Processes At The Airports. Please Construct The Data Questions You Feel Are Appropriate To Be Completed For Service Evaluation.  

Stage 4-

A Short Summary - Highlighting What The Survey Will Provide For Airport Management At Airport X, Y Or Z For The Purpose Of Benchmarking Between Each Other And How This Can Help The Airport Management Understand The Strengths And Weaknesses Of Each Airport For Passenger Processing.   

Task structure

The assessment requires a concise set of notes to support answering the set task etc.  The style is REPORT STYLE so there should be headings and sub-headings.

The appendix can be used to show additional notes and supporting analysis without adding to the word count.

Task weightings

This report is weighted as 80% of the module marks.

STAGE 1 - Introduction – scene setting for benchmarking  (25%)

STAGE 2 - Survey 1  – survey questions for departing passengers (25%)

STAGE 3 - Survey 2 – survey questions for arriving passengers (25%)

STAGE 4 - Conclusion – a summary of the issues and how this can assist the success of airport management (25%)

Submission

The following submission instructions apply and must be strictly adhered to:

The normal University submission rules apply to this assignment.

The document should be uploaded in a timely manner to web-learn (turn-it-in) by the set date on this document.

General Assignment Guidance

Teamwork work and individual grades Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.

IMPORTANT NOTICE - Importance of Word Counts and Presentation Timings Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity.

Timings must be observed for assessed presentations for the same reasons.  

Submission of work to TURN-IT-IN - It is normal to submit your work by the specified date onto the e platform of TURN-IT-IN via weblearn.  

The method of submission is vital and work MUST BE THEREFORE HANDLED IN A TIMELY MANNER.  

See guidance for submission here

Grading criteria

Note – we have now adopted the marking range from 1-100% , see attached generic marking sheet.   

Plagiarism – is the deliberate taking of information from sources and not providing a reference to those sources.  PLEASE CONSULT YOUR MODULE LEADER IF YOU ARE CONFUSED ABOUT ANY AREA OF THIS AND SEEK SUPPORT! This is the guidance for plagiarism …

General Academic Guidance – rules and regulations -

GSBL GENERAL GRADE DESCRIPTORS

General Level 3/4

oAcquisition of broad knowledge

oEvaluate information

oUse information to plan, develop and problem solve

oGenerate ideas through analysing concepts

oDemonstrate a command of specialised skills

oFormulate responses to well defined and abstract

oAnalyse and evaluate information

oCritically review, consolidate and extend a body of knowledge using specialised skills

oCritically evaluate concepts and evidence from a range of sources

oTransfer and apply skills and exercise significant judgement in a range of situations

Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation and critical appraisal Use of a wide variety of appropriate sources

Transformation of knowledge

Independent thinking and development of ideas

Ability to communication very clearly and effectively

Very good evidence of preparation

Very good organisation, structure and presentation of work – minimal errors

Good references, appropriate sources (quality and quantity). No errors in reference list or citations.

Advanced scholarship

Goes beyond the material provided

Excellent link to research

Excellent analysis, synthesis, evaluation and critical appraisal

Excellent evidence of preparation

Comprehensive and critical understanding of the topic

Excellent ability to communicate clearly and effectively

Excellent organisation, structure and presentation of work

Good references, appropriate sources (quality and quantity). No errors in reference list or citations. Excellent – Outstanding (for use at far end of range)

Outstanding understanding, exploration and insight

Strong evidence of originality and development of own ideas

Develop a highly complex argument

Outstanding ability to communicate topics clearly and concisely

Advanced organisation, structure and presentation of work

Good references, appropriate sources (quality and quantity). No errors in reference list or citations.

Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation

Use of a wide variety of appropriate sources

Transformation of knowledge

Independent thinking and development of ideas

Ability to communication clearly and effectively

Very good evidence of preparation

Very good organisation, structure and presentation of work – minimal errors

Good references, appropriate sources (quality and quantity). Minimal or no errors in reference list or citations.

Demonstration of very good comprehension of the task with evidence of analysis, synthesis, evaluation

Use of a wide variety of appropriate sources

Transformation of knowledge

Independent thinking and development of ideas

Ability to communication clearly and effectively

Very good evidence of preparation

Very good organisation, structure and presentation of work – minimal errors

Good references, appropriate sources (quality and quantity). Minimal or no errors in reference list or citations. Very Good

Advanced scholarship

Goes beyond the material provided

Very good link to research

Very good analysis, synthesis, evaluation and critical appraisal

Very good evidence of preparation

Comprehensive and critical understanding of the topic

Very good ability to communicate clearly and effectively

Very good organisation, structure and presentation of work

Good references, appropriate sources (quality and quantity). No errors in reference list or citations.

Some insight and exploration of ideas

No significant inaccuracies or omissions

Some analysis, evaluation or synthesis of information

Lacking clarity at times

Some evidence of preparation

Referencing is sound. Mostly appropriate sources. Numerous errors or inconsistencies

Some evidence of thinking independently to develop own ideas

Evaluation of relevant theories or literature

Reasonable ability to communicate clearly and effectively

Report information in a structured way

Use of an appropriate format

Quite comprehensive knowledge

Satisfactory evidence of preparation

Satisfactory referencing, appropriate sources.

Numerous but minor errors in references Adequate- Satisfactory

Evidence of thinking independently to develop own ideas