Link between business environment and global network airlines: An individual report

Unit learning outcomes
1.Demonstrate the following knowledge and understanding
Demonstrate coherent and up-to-date understanding of the commercial and strategic aspects of airlines.

2.Demonstrate the following skills and abilities
Demonstrate sound understanding of the requirements and considerations that influence the development of airlines globally.

What am I required to do in this assignment?
You are required to produce an individual report demonstrating the link between the business environment and global network airlines and how the, wider, business environment influences the operational decisions of specific FSNC (full service network carrier) of your choice.

 

In your report in Part 1 (theory) you should describe and explain the business environment of global network airlines using at least one strategic analysis framework to analyse the business environment of today’s FSNCs: PESTEL, Porter’s Five Forces or Value Chain analysis. Show how these factors (i.e. the business environment) influence global airlines’ operational decisions e.g. competition, market growth, market served; new entrants; legal actions, relationship with suppliers (such as airports, manufacturers or fuel companies); external events; political decisions; industry regulations etc. using pertinent examples from individual FSNCs to illustrate your point/s. This part of the analysis is generic (i.e. not for a specific airline).

 

In the second part (Part 2 - practice) you should then analyse the link between the business environment of your chosen airline and their operational choices (such as: routes served; choice of alliances/code shares; aircraft types; hub operations; terminals used;  ground handling; products and services offered etc.) to show the specific impacts the wider business environment (you have referenced in Part 1) 

Instructions:
The word count for this assessment is 1,800 words, + or – 10%.
The report should be uploaded on EMA 
Late submission will not be accepted or marked.
This coursework is subject to University Regulations, attention is particularly drawn to the regulations on late submission, CAAS and plagiarism.

It is recommended that your report complies with the following structure:
1. Title page: to include unit name, unit code, the title of your report, your name, and your student number. 
2. Contents page (table of contents): a list of the sections and sub-sections (if applicable) of your report. For example, 1.0 Introduction, 2.0 Background to your airline, and so forth. 
3. Introduction: a brief outline of your report’s contents and scene-setting material. It is crucial that you keep this succinct yet informative.
4. Part 1 - Description and explanation of the current business environment of global network airlines using a strategic analysis framework
5. Part 2 - Analysis of the link between the, wider, business environment of global network airlines and the operations of your selected airline
6. Conclusions: summarise your main points
7. List of references: using Harvard referring system to show the sources of your in-text citations
8. Appendices: only use they if are appropriate and relevant. It might be sensible to put your core analysis into the main body and supplementary analysis into an appendix.

 

What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass assessment 2, you will need to:

Demonstrate understanding of the consideration and/or development(s) in question
Effectively examine the implications of the consideration and/or development(s)
Ensure you fully answer the question
Ensure writing your is very clear and succinct 
Ensure you reference properly to support your arguments
Provide strong, reliable, and up-to-date examples from practice to support your answers    

 

How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on 24/11/2020 make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

The above reference to an in class session is in fact an online lecture, and you will be able to understand the requirements as a result of that lecture.  There will be further opportunities to review what is needed, during the seminars the week after,  ie on Monday 30 November or Tuesday 1 December