MC4061 Individual assessment for Spring

The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organisation from a sector of your choice or a sector from your degree subject sector :

1.Analysis of the strengths, weaknesses, opportunities and threats (SWOT) facing the organisation based on properly referenced sources.

2.Identification of the organisation�s key service marketing challenges (Weakness and Threats) for the next 3 years, drawing on secondary research and analysis.

3.Analyse threats through the lens of theoretical principles of services marketing and provide recommendations to overcome challenges within the constraints of Strengths and Opportunities.

The report should be 1500 words maximum (without appendices). �Please use tables and diagrams where possible to stay within the word count.

Assessment Criteria

*The use of the relevant services marketing theories and analytical framework in your answer to the above tasks.

*Evidence of well-structured and logical marketing report with introduction, main body and conclusion.

*Word limit 1500 words maximum (excluding appendices)

You can submit your report via Turnitin from 13th May 2021. The closing date for all on-line submission is Week 14 Thursday 27th May 2021 at 3.00PM. �

Plagiarism is the act of using someone else�s words or ideas as if they are your own. �In line with university regulations, any form of plagiarism will have severe consequences. �Please make every effort to reference all sources of material in both text and reference pages.

In terms of your choice of a company for your assessment for this module, please make sure your chosen company is one with in one of the service sectors below or a company with a service component

Services includes a range of employment activities such as in for Profit & Not-for-Profit organisations:

Financial services � banks, building society, accountants, insurance agents, stockbrokers

Professional services � estate agents, architects, designers, solicitors, lawyers & consultants

Marketing services � advertising agencies, marketing research, public relations, sales agents

Leisure & recreation � sports clubs, theme parks, zoo �& wildlife, tourism organisations, libraries, museums, cinemas, theatre etc.

Here are the steps to conduct a SWOT analysis:

1. Identify the objective of the analysis: The first step in conducting a SWOT analysis is to identify the objective. This could be anything from evaluating a new product or service to assessing the overall performance of an organization.

2. Gather information: Collect all the relevant information about the organization, including financial statements, marketing reports, industry trends, customer feedback, and other relevant data.

3. Identify strengths: Based on the information gathered, identify the organization's internal strengths. These could be anything from a talented workforce, robust technology infrastructure, or strong brand recognition.

4. Identify weaknesses: Next, identify the internal weaknesses of the organization, such as a lack of innovation, limited resources, or an ineffective marketing strategy.

5. Identify opportunities: Once you have assessed the organization's internal strengths and weaknesses, identify external opportunities such as emerging markets, new technologies, or changing customer preferences.