In-depth Analysis and SWOT of Innovative UK-Based Business

Part 1 Introduction

You are required to find a UK based business. You should NOT USE the big companies like Tesco, Morrison, BP etc. Choose a UK based innovative company, which is interesting, and challenging.(You will fail if it is not UK based). You need to do an in depth research as how the business operates. Using your knowledge of business concepts and tools studied in this module, analyse the business doing a detailed SWOT Analysis of the business, use of CSR and Innovation by the business.

You then need to come up with recommendations as how the business can improve as well as expand.

Part 1 Introduction

An overview of the business in terms of structure, location/profit/main competitors

Part 2 Analysis

2.1 SWOT Analysis of business

2.2 Use of Corporate social responsibility by the business

2.3 Innovation and creativity in business

Part 3 Conclusion and Recommendations

Recommendations for the business to improve and expand

Part 4 References and Appendices (not included in the word count)

At least 4 books and journal articles. You can also use websites to get information about the business but 4 academic references are MUST.

Reference section which gives the full reference for in-text references that appear in the main body of your report using the Harvard referencing format which you can access at:

You should NOT USE the big companies like Tesco, Morrison etc. Use a UK based innovative company, which is interesting, and challenging. You should not use the companies you have used for Assignment 2 as it will result in a Fail.

• You have undertaken EXCELLENT research demonstrated by your organisational knowledge
• Excellent introduction to the business showing brilliant research about structure, location/profit/main competitors
• Excellent Analysis of the organization based on SWOT, Corporate Social Responsibility and Innovation. You have analysed the business using the theories related to the three areas in detail. It reflects exceptional critical analysis and research
• Exceptional Recommendations for the business to improve and expand which shows your in depth and critical thinking
• Excellent Level of professionalism in the lay out and structure of the Report with correct in text referencing and reference list using the Harvard referencing system
• Extensive Harvard Referencing (Minimum 4 Academic Referencing)

-Evidence of wide reading, application and referencing.

The extent to which the work shows evidence of GOOD RESEARCH:

• You have undertaken GOOD research demonstrated by your organisational knowledge
• Good Introduction with detail about the business  structure, location/profit/main competitors
• Good Analysis of the organization based on SWOT, Corporate Social Responsibility and Innovation. You have analysed the business using the theories related to the three areas in some depth
• Good Recommendations for the business to improve and expand which shows your critical thinking and research around the business
• Good Level of professionalism in the lay out and structure of the Report with correct in text referencing and reference list using the Harvard referencing system
• Harvard Referencing (Minimum 4 Academic Referencing)

-Evidence of some reading, application and referencing. Need to focus on Harvard Referencing

The extent to which the work shows REASONABLE RESEARCH:

• You have undertaken some acceptable research demonstrated by your organisational knowledge
• Reasonable introduction to the business. Needs improvement in terms of status and structure
• Reasonable Analysis of the organization based on SWOT, Corporate Social Responsibility and Innovation. You have done some analysis and tried to apply  some theories  to the three areas
• Acceptable Recommendations for the business to improve and expand which need more thought and effort and link directly to the business
• Acceptable Level of professionalism in the lay out and structure of the Report with some incorrect in text referencing and reference list
• Harvard Referencing needs improvement

Acceptable Evidence of  reading, application and referencing.

The extent to which the work shows adequate, but limited and weak research:

• You have undertaken limited research demonstrated by your organisational knowledge
• Weak Introduction
• Weak Analysis of  the organizations
• You have not developed realistic recommendations
• Inadequate Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system

Some evidence of reading and Harvard referencing needs improvement

Does not address the assignment criteria. Presents minimal material related to the topic.  Little evidence of understanding of the theory. Poor structure.     

Little evidence of scholarship and Harvard referencing Condoned Pass

Does not address the task set. Little evidence of understanding either the task or the subject matter. No evidence of scholarship.

What is the new grading scheme?

The scheme uses a 12-point letter grading, replacing the previous continuous percentage scale, as above. This grading scheme applies to all assessment components on all UG modules which would previously have been marked using the percentage scale – exceptions are marking of numerically based work or a pass/fail assessments.  This grading scheme is to be used for all UG students who are new enrolments on modules in 20119/20 – whether this is their first attempt at the module or a retake of the module.  Students doing reassessments only in 2019/20 should be marked as for their original assessment.

Numerically based work and pass/fail assessments

When an assignment or exam is based on numerical work  (such as online multiple choice tests which generate a specific number of correct answers, or where there are a series of questions with a set number of marks assigned to each answer) the full range of marks from 0 to 100 should be used, that is, they should not be ‘translated’ into a letter grade).   Assessments which are marked on a pass/fail basis such as placements) should continue to be marked on a pass/fail basis.

Using the grading scheme

The process for marking work under the new grading scheme is as follows:

• Assign the appropriate letter grade by considering the criteria specified on the table under each category.
• Students should be given their letter grade along with their feedback.  It should be clear to the students how the criteria have been applied to assess their work.
• The mark entered onto Evision should be the spot percentage which corresponds to the letter grade on the table (e.g., a grade of A should be entered as 85%, a grade of C as 53%).

Calculation of module grades

• If a module is assessed by more than one unit of assessment, the percentage marks should be averaged (with appropriate weighting) to produce the module result.  As the module result is calculated by averaging marks, it will not necessarily be one of the fixed percentages on the scale.