Assessment Task: Analysis of E-business Model and Strategies of a Company Website

General Information

• This is an individual assessment.

• Each student must only submit their work online using ONLY Weblearn Turnitin link. Please follow the instructions provided in Weblearn’s “Online Assessment” folder. Your work will NOT be assessed if you failed to submit online before 3pm on 25th Jan 2021.

• Note: Your digital report submissions must contain the Harvard referencing.

• You will be marked as fail if you have missed the deadline for online submission.

• Your assignment will be scanned by a plagiarism detecting tool (turnitin). Your assignment must be a piece of personal and genuine work.

Assessment Tasks

Firstly, you must research and select a company website which has not been selected by your peers.

• Note: Please do not start work on the company website until it has been approved by your seminar tutor. Please email your seminar tutor about your choice of company.

• The chosen company website will be allocated to students on a first come first serve basis. This assignment requires each student choose a website of a company and research on their websites and online business strategies and,

1. Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website..

2. Identify competitive strategy and digital business strategy the company has followed and provide recommendations/suggestions with clearjustifications (week 2 topic).

3. Identify their digital marketing strategies and options and provide recommendations/suggestions with clear justifications (week 4 topic).

4. Using similar web market intelligence platform (similarweb.com) please discuss the customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4 topic).

5. Identify the company’s e-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).

6. Identify the cyber security measures the company website has in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification (week 9 and10 topic).

Application of Business Theory

A very good answer demonstrating a comprehensive consideration of the academic issues, configuring your response to enable different arguments to be presented in a logical order.

Identification of useful concepts and scenarios

A good answer demonstrating a comprehensive consideration of concepts or scenarios that aid understanding of the websites business in a coherent or detailed way.

Evaluation of e Business Model / Approaches

Assessment Tasks

A very good answer demonstrating a comprehensive consideration of the eBusiness approach of the website. Your response enables different arguments to be presented in a logical order.

Clarity & Cohesion of Findings

An excellently constructed piece of work which clearly demonstrates the student’s ability to use the data to come up with solutions. It has a logical flow and the conclusions follow naturally from the evidence presented. No doubts are left in the reader’s mind as to their validity.

Quality and justification of Recommendations

A very well constructed presentation which clearly demonstrates the student’s ability to develop ideas cohesively into clear recommendations.

Presentation and Referencing Excellent presentation skills, very well presented and referenced no major flaws.

Application of Business Theory

A good range of literature used. The answer demonstrates appreciation of its appropriateness. Identification of useful concepts and scenarios

A good answer, structures the problem in a logical way using concepts or scenarios to aid understanding of the websites business demonstrating a reasonable breadth of understanding of the issues.

Evaluation of e Business Model / Approaches

A good answer; logical evaluation of the e Business approaches demonstrating a good breadth of understanding of the issues

Clarity & Cohesion of Findings

A Very well constructed presentation. Literature evaluated not merely a précis. The work is reasonably soundly argued and the conclusions are largely convincing.

Quality and justification of Recommendations

Literature supports the recommendations which have been developed from the information collected. Presentation and Referencing

Very good presentation skills demonstrated, A wide range of references used.

Application of Business Theory

An adequate use of available sources. Some attempt at evaluating literature.

Identification of useful concepts and scenarios

An average answer using some concepts or scenarios that might aid understanding of the websites business in a reasonably coherent way.

Evaluation of e Business Model / Approaches

An average answer; consideration of some of the e-Business approaches reviewed in a reasonably coherent way.

Clarity & Cohesion of Findings

Some appropriate points made but more as a list then as a unified piece of work. ‘Reader presented with bricks rather than building’. The work is reasonably argued but the conclusions are not entirely convincing.

Quality and justification of Recommendations

Secondary sources provided to support the points made, but generally with significant lack of clarity of recommendation.

Presentation and Referencing

Good presentation with an acceptable range of references. Harvard standard correctly applied.

Application of Business Theory

Heavy reliance on very limited sources. Little evidence of any attempt to collect a broader range of information. Minimal evaluation of literature.

Identification of useful concepts and scenarios

A poor response; a narrow view with limited use of concepts or scenarios that might aid understanding of the websites

business in a coherent or detailed way,

Evaluation of e Business Model / Approaches

A poor response, a very narrow view of the eBusiness approach of the website, only considering a limited range of issues

Clarity & Cohesion of Findings

A limited number of points made with little attempt to interrelate them to form a coherent discussion. Poorly argued with rather unconvincing conclusions. Doubts that the conclusions are valid .Poor use of any external data to support the points.

Quality and justification of Recommendations

A limited number of points made with little attempt to interrelate them to form a coherent discussion. Poor use of any external data to support the recommendations.

Presentation and Referencing

Presentation is acceptable, but referencing at minimal standard with few references.

Application of Business Theory

Some attempt to use secondary data. Very limited sources with no evaluation.

Identification of useful concepts and scenarios

A referral answer; does not consider any concepts or scenarios that might aid understanding of the websites business in a coherent or detailed way.

Evaluation of e Business Model / Approaches

A referral answer; does not evaluate the businesses approach of the chosen website in a coherent or detailed way.

Clarity & Cohesion of Findings

Some evidence of an attempt to provide an answer to the question but insufficient detail to pass. No real attempt to move on from a few pieces of information. Poorly argued and with conclusions that just do not follow from the evidence presented.