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Supply Chain and Procurement Consulting for DrinkHealthy Shop and SafeMedics
Answered

Task description:

DrinkHealthy Shop (DHS) is a health and wellbeing retailer in the UK, a competitor of Holland & Barrett when it comes to selling low calorie nutrition drinks. DHS is planning to include two types of Vitamin and Nutrient (low calorie) drinks to their current offering. They want to offer two types of 290ml bottles of basil seed drinks, with a shelf life of 24 months. DHS is not keen on plastic bottle drinks as this goes against their Corporate Social Responsibility (CSR) move to reduce plastic waste and to raise awareness of sustainable packaging and green logistics.

As a supply chain and procurement consultant, you are to produce a professional PowerPoint presentation to help DHS decide on the best basil seed drinks to buy and the best fit suppliers and logistics companies to approach.

Your presentation should include the following:

  • Market outlook: market channels and trends in Vitamin and Nutrient (low calorie) drinks consumption in the UK, especially in relation to basil seed drinks.
  • Create a product procurement profile for the two drinks. Describe your products selection criteria. Also, select two different countries to compare and contrast options
  • Logistics: For the two types of basil seed drinks, research and select the best supplier in each case, and advise on the port of origin and logistics companies. List the customs regulations and justify the Incoterms you have chosen.
  • Take into account any risk issue and state how this can be mitigated or avoided.
  • Your final conclusion and recommendation slide(s) is vital to your clients in making their decision.

Assignment description:

1.You are the procurement officer for SafeMedics, a UK retail company that specialises in various types of personal protective equipment delivered to UK hospitals.

2.Your company (SafeMedics) wants to start importing anti-fog medical face shields from China and the United States and to increase its existing product portfolio.

3.Your goal is to evaluate whether this would be beneficial for the business, starting with the estimate for 10 20ft containers of anti-fog medical face shields from China and for extra 5 20ft containers from the United States.

The assignment will be evaluated as follows:

Create the Market research brief for anti-fog medical face shields in the UK market and for the company’s target audience.

Describe the import regulations regarding China and the United States.

Create a table with the possible logistics costs per case (China and the United States), selecting 2 logistics companies for each country.

Write a letter to each of the manufacturers and negotiate a constructive and meaningful deal for your company. Write 1 letter to each manufacturer. The letters must be different in content and well targeted to the separate manufacturers.

Compare against cost, quality and logistics.

Next, write your conclusion and recommendations for the management of your SafeMedics.. The question to answer is: is it still profitable to import anti-fog medical face shields from China, the United States, or from a country in Europe? Which ones do you recommend? This section is in essence your report conclusion and recommendations

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