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Assignment Task: Providing Macro-Environmental Factors Briefing Note for CEO

Learning Outcomes

Tins assessment Is based on the FISE listed gm Watches of Switzerland. The scenario is that you are a graduate working in the Business Planning and Intelligence unit and you have been asked to provide a dieing note, template provided, for the CEO to discuss the maao-environmental factors that they and the board of directors will need to consider over the next 12 -24 months.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module

101: Obtain and interpret information relevant to an analysis of a firm's business environment.

 
L02: Assess the impact of government on the structure and operation of a business organisation. 103: Demonstrate an understanding of the impact of dienges in the business environment on business organisation and activity. 
Teak requiremenb 


This assessment is based on the FTSE listed tam Watches of Switzerland. The scenario is that you are a graduate working in the Business Planning and Intelligence unit and you have been asked to provide a briefing note. template provided. for the CEO to discuss the macro-environmental factors that they and the board of directors will need to consider over the next 12 -24 months.

1. Inflation

2. Global economic growth (GDP)

3. Major currency exchange rates

4. Supply & Demand

5. Elasticity of demand

6. Share price, dividend performance, Price eamngs ratio, market captakzallon. cash on hand and reserves

7. Firm performance benchmarking 
It is vital that you demonstrate wider reading wound the subject area, using contemporary journals to support your assignment. However. we do not expect to see any Wikipedia. Investopede. Slide Share. 'Essay Mill', Term Papers or other spurious non-academic non-reputable sources within your work or in the reference list 

a. Contextual Background - You should identify the recent changes in the luxury watch market and firm performance. Feel free to use charts, graphs and tables to aid your work, these are not included In the 500-word count

b. Key Issues - List the 3 key issues and rank thorn according to the metric options provided on the briefing template.

c. Global Macro-Environmental Factors entreat Discussion Points - This a the major part of the work that should comprise approximately 50-60% of the word count Here you must critically discuss what each of the 3 critical factors means to the firm and what the directors be avmre of going forward/ Note you are not required to make recommendations within this briefing note.

d. Resotrces and References Used - List the sources of evidence used to build yes evidence-based argument in Harvard format. The reference 1st is not Included in the word count. 


Relevant theoretical approaches. case studies and models should be used throughout the assignment. 
Further Information 


The readership for the report will be internal management & directors so the report should be written in the an person and spell-checked and proof-read before submission. You can assume the reader will understand the braining workings and will not require any theoretical models explaining to them.

 
Suggested Boerne Note Content & Word Count 
The work must follow the structure of the briefing paper template provided. The template already populated with much of the basic content that is required.

Note the briefing paper should focus on the key issues only and not cover everything you have discovered from your secondary research. You have 1 page at the end of the briefing note to populate with any completed models you used. 
1. Contextual background - 100 words (• tables, charts and graphs)

2. Key IMAMS List - Not Included n weed count 3. Global Macro-Environmental Factors Critical Discussion Pouts - 400 words 

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