Assignment Brief

Select one company from the industry used in Assignment

1 - Essay

Part A (1)

Critically evaluate the internal and external strengths and weaknesses of your selected company highlighting competitive strengths, position and areas where improvement may be required.

Part A (2)

Using your evaluation propose future strategies for the same company using appropriate tools to explain and justify your strategic choices (using theory and practice based examples). Consider the company’s pursuit of competitive advantage in your discussion. Particular attention should be made to business practice that considers social and environmental effects and impact – 1200 words

Part B

Reflect upon the Strategy Process Model (diagram on NILE). Consider the online learning activities and e-tivities. What have your learnt from these? How has your thinking progressed when observing a holistic strategic view of organisations in their markets?