Guidelines: Pitch Biz Idea for Seed Investment.

MKTM033 Business Plan

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Task:

Students will be required to come up with an idea for a product or service that that would like to get an initial investment of up to (Seed Capital) Seed capital is the initial capital used when starting a business for covering initial operating expenses and attracting venture capitalists.

Students are encouraged to be creative about the product or service. They can invent a company name and decide where and how the business is located. It should, however, be a small or medium-size enterprise, (SME) as it a new business idea. They can decide on the required workforce and what the investment would be used for depending on the product or service chosen

Students should cover the following in the presentation which should be a maximum of 10 slides. Note that the quality of slides will be assessed

Introduction to the Pitch

Outline of the product or service idea

Statistical data to back up the idea

Why the idea is investable, (Business plan summary, return on investment)

What the investment would be used for

Conclusion/Summary

Tips:

Ensure that the business idea is scalable (Can reach customers across the country and maybe beyond)

Produce a brief market research to demonstrate the feasibility of the idea, customer benefits from the product or service, its attraction, cost of establishing the business and it potential revenue generation/ profitability

Demonstrate your plan for the investment fund (how you intend to spend the funds)

Decide on the proportion of ownership you intend to give to investors

Dress smartly, make eye contact, communicate effectively and argue a case for your Business Idea.

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