STRM059 Business Research Project

Purpose of the Assessment The purpose of this assignment is to enable learners to develop advanced-level independent research and critical problem-solving skills within a business context. Learners will develop knowledge of, proficiency in, and application of a range of management research methodologies including qualitative and quantitative research methods resulting in proposals/ recommendations. Assessment Task In the current international economic environment, entrepreneurs and managers are frequently required to undertake business planning, project and consultancy work in addition to their core responsibilities. Frequently, these projects are focused upon investigating new business opportunities or potential strategic changes in order to create, retain and extend competitive position. The assessment task is to produce a 7500 words (±10%) research project report based on an independent research, which investigates a business/organisational or management problem, issue or challenge, applies appropriate research techniques and analysis, and consequently informs the development of a business plan and/ or results in recommendations for change. Where the submission exceeds the stipulated word limit by more than 10%, the submission will only be marked up to and including the additional 10%. Anything over this will not be included in the final grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and footnotes are excluded from any word limit requirements. Where a submission is notably under the word limit, the full submission will be marked on the extent to which the requirements of the assessment brief have been met. Additional Guidance Projects should be submitted with the UoN Faculty of Business & Law Ethi