Analysing Business Model Innovation Challenges in a Case Study Organization

Introduction and Overview of Case Study Organization

Acting like a consultant, you are required to analyse the challenges present in a case study organisation’s environment which requires them to innovate, discuss your chosen company’s business model, and conduct research which will enable you to make recommendations on how they can innovate their business model to improve their competitive advantage.

You will be given two live Case studies of Innovation projects.  You will be expected to research and present ideas for change to the case studies business model which can lead to more economic and societal value for the organisation. A detailed case brief for each case study will be given in weeks 2 and 3 and will also comprise of a live presentation from the case study organisations.

Your assignment must include the following sections

(I)INTRODUCTION AND OVERVIEW OF CASE STUDY ORGANISATION (10%): What is the remit of the project?  Give a brief overview of who the case study organisation are.  What is their current innovation strategy?

(II)BUSINESS LANDSCAPE/SITUATIONAL ANALYSIS (20%): Provide an analysis of the current landscape your chosen organisation currently operates within. Draw upon facts/statistics which help understand the sector they operate within, who are the competitors (what are they features, benefits compared to your chosen organisation), what are the opportunities and threats in the environment which may lead to their need to innovate?  What sector trends are there which may identify the opportunity to implement your chosen organisation in certain sectors? Are there any social/ consumer behaviour trends relevant to the business?

Please note that this section is not a full strategic analysis therefore a full PESTEL is not required but you should identify threats and opportunities within the external environment.

(III)BUSINESS MODEL INNOVATION (20%): Discuss what a business model is. What is the importance of understanding a companies business model. Discuss what business model innovation is and how a company can innovate their business model (use appropriate theory).   

(IV)ANALYSE THE ORGANISATIONS CURRENT BUSINESS MODEL (25%): Provide a detailed description of the organisations business model using the business model canvas. You should develop a business model canvas but also discuss this in more detail underneath. Identify which parts of their business model are strong and which areas could be improved. This should then link to your recommendations section.

(V)RECOMMENDATIONS AND CONCLUSION (25%): Provide practical recommendations of changes the organisation could make to their business model.  These recommendations should be based on your research/analysis conducted on the business landscape, taking into account your analysis of the strengths and weaknesses of their current business model and the internal capabilities of the organisation. Recommendations must also clearly consider the context i.e. it being a SME and the limitations they may have on budget/personnel which may impact upon the viability of recommendations. Clearly identify which parts of their business model should change, ie value propositions, key customers etc.

Project notes

·Do not contact the case organisation directly for additional information. All questions for the case study organisations should be submitted to the module co-ordinator/tutor who will filter out those already covered in class and those which are relevant for the assignment. The module co-ordinator/tutor is the direct contact point to the case study organisations.

·If you wish to contact organisations/consumers to gather data, please be mindful of the need to gain ethical approval if collecting data from individuals (human participants).

·Both theoretical and practical aspects must be included in the write up.  

·Coursework must demonstrate the applicability of the theories, frameworks and discussions to specific settings.