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NX9524 Digital Business

Question:

You are required to produce an infographic on a topic which links a concept presented in the lectures or seminars applied to a real organisation. The facts presented in the infographic should cover the following 3 main areas:

  • Opportunities and challenges that the chosen organisation faces when utilising digital channels.

  • The roles that different business functions (e.g. marketing, finance, HR etc.) have played in the organisation’s attempt to deliver a successful digital operation.

  • Issues surrounding customer privacy and security that the chosen organisation may face when engaging in digital business

Step 1: choose any companies (better to pick those not well known to UK)

Step 2: Of the 4 tech covered in this module, pick 1 (ie: IoT - internet of things / Big Data / Artificial Intelligence (AI) / Blockchain)

Step 3: Choose which biz functions this chosen tech will be used for (ie: Marketing / Ops / Finance / HR / Logistics

Step 4: Discuss the chosen tech (ie: Big Data) for the biz functions (Ie: Marketing) on:

a) The benefits of opportunities the tech will bring to the biz function

b) The challenges the tech will bring to the biz function during implementation

c) The security issues the biz functions will need to considered if they are implementing this tech into their functions

d) The privacy issues the biz functions will need to considered if they are implementing this tech into their functions

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