Analysis of Business Environment and Organization: Assessment Brief

The report will require an analysis of the general business environment in the country that the student has been allocated as well as relevant information on the organisation that they have chosen. In particular, students should attempt to focus on specific aspects relating to the type and nature of the organisation with the main factors, issues and considerations affecting the business environment in that country. The report should include relevant tables, graphs and statistics, together with an accompanying commentary of these, in order to provide specific details – especially with regards to the business environment. Students will also be expected to develop some of their discussions around appropriate analytical frameworks e.g. PESTLE analysis, Porter’s 5 Forces and demand-supply scheme (it is recommended that students should avoid including.

SWOT analysis in their reports). Support for the development of the report will be provided by tutors during the seminars, which will also include more general exercises and discussions that are related to the material that has been covered in the module. A template for the suggested structure of the report has also been posted on moodle.

Your report will be assessed against the following criteria (further details in the rubric at the end of this assessment brief):

• Information on the selected business organisation (20%);

• Discussion of the allocated business environment (20%);

• Application of an appropriate analytical approach (25%);

• Use and application of appropriate data and examples (15%);

• Structure of and quality of writing in the report (10%);

• Presentation and referencing (10%).

How will we support you with your assessment?

• You will receive formative feedback in Week 9. This will take the form of comments on a one page plan that is submitted via moodle. This plan should be submitted by (plans that are submitted after the deadline will not receive any feedback).

• There will be an assessment briefing in Week 4.

• Frequently asked questions and their answers will be posted on the module’s Moodle site.

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.

For students who are offered a resit, you are required to improve and resubmit your original work as well as adding a further reflective commentary discussing what you have learned from the process.

You must resubmit your work using the specific resit Turnitin link on Moodle. In particular, you should:

1. Review your previously submitted work and read carefully the feedback given by the marker.

2. Use this feedback to help you revisit and rewrite your work, improving it in the areas identified as weak in the original marking process.

3. Include with your resubmission an additional reflective piece (up to 300 words) on what you understand was weak, how you set about addressing this and what you have learned from this that may help you with further assignments. You should address the following specifically:

i) Identify tutor feedback points on your original work and identify where/how the resit work has changed (give page number) in response to feedback;

ii) Identify the lessons you have learnt from doing the resit;

iii) Reflect on how your feedback and this process will help you improve future assignments.

Table of Contents

? This should provide details of the section headings in the report and the (starting) page numbers for each of these.

? This section should include a brief explanation of the specific business scenario of the report:

- What is your company?

- Which FDI opportunity is the company looking for in the allocated country?

- Here you can also motivate the choice of your company. Background Information on (insert name of chosen company)

? This section should include relevant/basic information on the business organisation such as its:

- Size (including financial performance);

- Legal form/ownership structure;

- Current international operations.