Entrepreneurship Module: Developing New Ventures and Identifying Opportunities

Brief introduction to module:

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a start-up company, offering a product, process or service for sale or hire. Small businesses are a vital and growing part of the UK economy, many with a global context. This module focusses on what is an entrepreneurial opportunity and how to turn it into a successful business venture. You will learn about: different forms of entrepreneurial activity; key stages and elements of new venture creation; entrepreneurial skills and behaviours; opportunity recognition and assessment; value proposition; success factors and developing your entrepreneurial skills.

Module learning outcomes

1.Knowledge outcome – You will be able to develop your understanding of entrepreneurial opportunities/ideas, their value propositions and how to exploit these for success  

2.Intellectual /transferable skills outcome – You will be able to consider a complex entrepreneurial issue and propose feasible alternative options for consideration.

How the module develops Business Readiness

I am developing the application of knowledge to practice, considering commerciality and markets and am practising my communication and presentation skills. I am developing my curiosity and developing knowledge of entrepreneurial skills, learning to apply them in creating a new venture. I understand how to act entrepreneurially through idea generation and to problem solve by identifying gaps in current markets. I am learning to identify important entrepreneurial opportunities in markets around the world and develop my understanding of the process of generating ideas and their value propositions.

Overview - There is one marked final summative assessment in this module (consisting of 2 tasks). Both elements must be submitted to pass the module. Before the summative assessment there is a formative assignment (not marked) which will help you to do the summative, to ensure you are ‘on the right track’.

The summative video and report will be marked against the marking criteria in the table at the end of this document (titled “Marking and Feedback Rubric”).

(See assessment guidelines for video and report below)

Formative assessment

Students work individually and must decide on an entrepreneurial opportunity for a business start-up. Each student works on all 7 domains. The formative assessment is a video and a report. (See assessment guidelines for video and report below)

Each student submits a report via TurnItIn, which includes a hyperlink to the YouTube video. The report should include a bibliography.

Module learning outcomes

Each student will be given feedback on their formative assessment.

Summative assessment (100% marks)

The formative assessment is developed further to produce the final video and report.  Students will develop and present the contents of their domains. Each video is 9 minutes and the structure is as follows:

In addition, each student submits a word document report with a word count of 1000 (+/- 10%) excluding bibliography, via TurnItIn. This should also include a hyperlink to the video. The report should include a bibliography.

Assessment guidelines for video and report

Task 1 – Video

The video should be created in the form of a documentary/ television programme. It should describe your business idea and how the 7 domains have been applied. You will be marked against the video marking criteria (see end of this document for “Assessment Marking and Feedback Rubric”). The actual content is entirely up to you, so be creative and innovative. You must keep to the recording time limit for the entire video, anything over the maximum time will not be seen or marked.

Create a YouTube channel

Follow these instructions to create a channel

1.Sign in to YouTube on a computer or using the mobile site eg android or iphone/ipad.

2.Try any action that requires a channel, such as uploading a video, posting a comment, or creating a playlist.

3.If you don't yet have a channel, you'll see a prompt to create a channel.

4.Check the details (with your Google Account name and photo) and confirm to create your new channel.

Uploading a YouTube video using a Computer, Android Device or iPhone/iPad Device

Computer:

1. Sign in to YouTube and the desired channel.
2.  At the top of the page, click Upload .
3. Select Upload video.
4. Before you start uploading the video, you can choose the video privacy settings. Please set the video setting to UNLISTED.
5. Select the video you'd like to upload from your computer. You can also import a video from Google Photos.
6. As the video is uploading, you can edit both the basic information and the advanced settings of the video and decide if you want to notify subscribers (if you uncheck this option, no communication will be shared with your subscribers). You can have a title up to 100 characters and a description up to 5,000 characters.
7. If you set the video privacy setting to Unlisted, just click Done to finish the upload.

Android:

Use the YouTube Android app to upload videos by recording a new video or selecting an existing one:

1.Sign in to YouTube and the desired channel.

2.Tap the camera  at the top of the home page from any navigation page.

3.Record a new video or select an existing one to upload.

4.To record a new video: Tap the video camera icon and begin recording.

5.To select an existing video: Use the gallery to select your video.

6.Apply optional enhancements to your video and tap Next.

7.Adjust your video's title, description, and privacy settings. You can have a title up to 100 characters and a description up to 5,000 characters.

8.Tap Upload.

9.You can also change the type of connection used to upload videos.

a.Go to your account icon .

b.Tap Settings.

How the module develops Business Readiness

c.Tap General.

d.Tap Uploads.

e.Use this setting to restrict uploads to Wi-Fi only

iPhone/iPad:

Use the YouTube iOS app to upload videos by recording a new video or selecting an existing one:

1.Sign in to YouTube and your desired channel.

2.Tap the camera at the top of the home page.

3.Record a new video or select an existing one to upload.

4.To record a new video: Tap the video camera icon and begin recording.

5.To select an existing video: Use the gallery to select your video.

6.Apply optional enhancements to your video and tap Next.

7.Adjust your video's title, description, and privacy settings. You can have a title up to 100 characters and a description up to 5,000 characters.

8.Tap Upload.

9.You can also change the quality and type of connection used to upload videos.

a.Go to your account icon .

b.Tap Settings.

c.Go to "Uploads" section.

Task 2 –

This is a written report that shows your understanding of the 7 domains and research to the business idea. The report is no longer than 2 sides of A4 with a word count of 1000 (+/- 10%) excluding bibliography. Submit the report via TurnItIn by the submission deadline.

Contents of report (this should reflect the research and theory you have done):

1.Description of your business start-up.  

2.Application of the domains to the business start-up

3.Bibliography

4.URL hyperlink to your video

In addition to these summative assignments, other formative assessments may be set up in seminars to help students develop entrepreneurial skills, and these assessments will involve guest lecturers, field trips, questions, debates, quizzes, and exercises to test students’ entrepreneurial aptitude and develop suitable skills for new venture creation.

How will your assessments be supported by your module Tutors?

1. One week’s dedicated seminar on your summative assessment
2. Formative feedback on one draft
3. Links to the assessment throughout your seminars
4. Assignment hand-in checklist
5. Feedback on your findings in seminars
6. FAQs on Moodle

How will your work be assessed?

Students’ work will be assessed in the first instance by two subject experts who will use the marking guidelines provided in this assessment brief. When students access their marked work they should reflect on the feedback so that this can be used it to improve future assignments.

The Business School requires a digital version of all assignment submissions. These must be submitted via Turnitin on the module’s Moodle site. Submissions must be made as a Word file (not as a pdf) and must not include scanned in text or text boxes. All submissions must be submitted by 2pm on the given date. For further general details on coursework preparation refer to the online information via StudentZone:

Between students handing in their work and then receiving feedback and marks within 20 days there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below.

• Step One – The module and marking team meet to agree standards, expectations and how feedback will be provided.
• Step Two – A subject expert will mark your work using the criteria provided in the assessment brief.
• Step Three – A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback
• Step Four – Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair
• Step Five – Your mark and feedback is processed by the Office and made available to you.