2.2 M2 A critical evaluation of the internal environment (internal capabilities, structure and skills set) to assess strengths and weaknesses of your chosen organisation ………………… using the McKinsey 7-S Framework
Activity 4 (This Activity provides evidence for P4 and M4)
4.1 Interpret and devise strategic planning for your chosen organisation applying Porter’s generic strategies (cost and price leadership strategy, differentiation strategy, focus strategy) and the extended model of Bowman’s strategy clock(P4)
4.2 Based on the SWOT carried out in Activity 1(1.2), and from the diagram below, choose and recommend two Growth Strategies for your chosen organisation. (P4)
4.3 M4 A Strategic Management Plan for your chosen organisation that has tangible and tactical strategic priorities and objectives.
Aim |
Objectives |
Resources required. |
Allocation of responsibility |
Target dates |
Review dates/ review point |
Deviation diagnosis and corrective action dates |
Revised target dates if applicable |
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4.4Distinction Drawing information from Activity 1,2,3,4 you are required to Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical
To achieve a Distinction, you will be required to: -
Compare your chosen organisation with its key competitor(s) using charts and graphs to provide comparison of sales and profits for a period of time i.e 2-3 years.
A comprehensive Competitor Analysis is required.