Impact of Proliferation of Products, Markets, and Channels on Operations

Requirements

Requirements:

For the resit of your coursework, you are required to provide an extensive discussion of the impact of the problem of proliferation of products, markets, and channels –on the company’s operations. In your report, you should give particular attention to the challenges that product proliferation imposes on the operations manager.

Your report should consist of two parts. In the first one you should provide a well-grounded discussion on the problem of proliferation, its origins, and its financial consequences. You should discuss why this problem is usually hidden from the eyes of the manager, and why it typically results in an “addition to growth”. In the second part, you should focus on the implications of this addiction to growth”, which are the inefficiencies it brings to the company, and how does it affect the different decisions taken by the operations manager.

Your discussion should be supported by the literature (academic and professional sources) and accompanied by the analysis and discussion of examples of firms that have faced and lost, or overcome, the war against complexity

Independence of working:

You are reminded of the University's Regulations on the Use of Unfair Means and academic integrity which are outlined in the School's Handbooks. If there is a suspicion that your work is not your own and that you have used unfair means or there is suspicion of a breach of academic integrity in writing this assessment then you may be referred to our unfair means officers to consider your work. Therefore, you are advised to ensure that you undertake the relevant guidance on the module site or programme level sites that you have access too. If you cannot access these, please contact the Student Experience Office.