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QHO321 Community Business Project

Question

Answered

Questions:

As a result of the Covid-19 pandemic, Age UK is facing a number of challenges delivering many of its services and acknowledge that there is a need for transformation of some of these services to a digital delivery format.  In groups of 4 or 5, you will be required to undertake appropriate research and present your initial findings for Formative Assessment 1.
 
For Formative Assessment 2 you will need to provide an outline of the report structure giving a good indication of what you are going to discuss in each section, including the academic sources you have used For your summative assessment you will be required to produce an individual report outlining a detailed review of the Age UK which may include the structure, company culture and mission/aims, competitors, market share, products/services, organisational strategy and business challenges. You will also provide reflection on how Age UK could approach the challenges facing them. 

Background: 

Age UK are an independent charity that supports the health and wellbeing of older people living in the city. They offer localised services within their local branch.  Figures reported that there were ‘3.7 million people over 65 having never used the internet The Covid-19 pandemic has further socially isolated the older generation and has had a devastating impact on their health and well-being. With many of their services suspended due to the pandemic, Age UK is facing many challenges providing their services and engaging with older people. Challenges facing Age UK
 
1.An understanding of the most effective digital medium to reach their target audience, e.g. Email, Facebook, Twitter, YouTube, Zoom. Note Initial focus on younger older adults (approx. 55 - 75 years old) who are more likely to have access to digital devices and sufficient skills and could then act as ambassadors to those aged 75+.
 
2. Identification of which local services (see table on next page) may be most suitable, in whole or in part, for transformation to a digital delivery and solutions to achieve this. 
 
3. Promoting and encouraging engagement with digital services by overcoming the barriers of skills, access and motivation.

Requirements:

 1. Undertake relevant secondary research which should include (but is not limited to)
 
a. Age UK structure, company culture, mission/aims, competitors, products/services and organisational strategy.
 
b. A review of most popular digital mediums and/or social media platforms amongst older adults
 
c. The barriers that Age UK face in getting their clients to access digital services in the 3 key areas of skills, access and motivation  
 
2. Students should develop their critical thinking skills as they use the results of their research to identify which of the Age UK local services may be most suitable, in whole or in part, for transformation to a digital delivery and solutions to achieve this that are well-founded and evidenced
 
3. Students should apply their own reasoning and judgment as they draw conclusions as to the merits and limitations of the ideas they have generated and the extent to which they could overcome the barriers of skills, access and motivation to encourage older adults to engage with digital services offered by Age UK.
 
4. Students should make justified recommendations for taking forward a limited number of Age UK services, in whole or in part, for transformation to a digital delivery
 
5. References
 
a. You must provide a reference list
 
b. References should be in Harvard SSU format and listed in alphabetical order Important The idea of researching may seem daunting. Remember that the higher education environment requires a slightly different approach to learning than you may have experienced at further education level. Don’t expect your learning to be all one-way, from tutor to student. You will be expected to generate your own knowledge from a variety of sources: lectures, tutorial discussions with tutors and other students, independent reading / research, and work experience (if possible). 
 

Types of Local Services they offer

About the service

How delivered

Delivery during Covid

Barriers

How could it be developed to assist?

Information and Advice

Service to provide information and advice about a wide range of topics

Face to Face, Over the phone, Email

Telephone, Email

Access to IT, competencies/ skills, motivation

Access to IT, Completing forms online

Visiting Service

Weekly visits by Volunteers to clients’ home to combat loneliness and isolation

Face to Face

Wellbeing telephone calls to support clients

Access to IT, competencies/ skills, motivation

Access and training e.g., WhatsApp, Zoom, Facebook, connecting with activities and vetted non-AUKS groups

Computer Drop-In sessions

Weekly Drop-in sessions for support and guidance on IT issues e.g. How to use a tablet, How can I access photos?

Weekly support groups in community venue - face to face

None

Access to IT, competencies/ skills, motivation

Access and training e.g., WhatsApp, Zoom, webinars, tutorials

Wellbeing service

Holistic needs analysis, referrals, signposting

Face to Face, Telephone

Telephone

Access to IT, competencies/ skills, motivation

Access and training e.g., WhatsApp, Zoom, Facebook, how to access websites, connecting with activities and vetted non-AUKS groups

Day care

1-3 days per week in day-care centre; activities for mental and physical stimulation; hot meal; day trips. Support for toileting and feeding.

Face to Face

Telephone wellbeing calls, limited home visits using full PPE

Access to IT, competencies/ skills, motivation, frailty, cognitive and sensory impairment

Access and training e.g., WhatsApp, Zoom, Facebook,

Chums

Regular social gathering, coffee morning style, knitting club

Face to Face

Telephone?

Access to IT, competencies/ skills, motivation

Access and training e.g., WhatsApp, Zoom, Facebook, how to access websites, connecting with activities and vetted non-AUKS groups

OTHER OPPORTUNITIES

Access to online shopping

 

 

 

 

Access to GP consultations/ Hospital appointments

 

 

 

 

 

On line prescriptions

 

 

 

 

QHO321 Community Business Project

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MIS300–Systems Analysis & Design

The Subject Learning Outcomes demonstrated by successful completion of the task below include: a)Analyse and explainhow systems analysis techniques can enhance the ability of theorganisationto address theirinformationsystems’needs.b)Develop requirements for a variety oforganisation information ...

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ICT -501___Assignment___02_..docx General Hi there! Thank you for submitting your ±le to Studiosity. I can see that you've made some progress with your assignment, but there are some things I'd like to draw your attention to so that you can further improve your writing. There ...

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Management

Week 2 Assignment-Portfolio Project Part 1 for DynCorp International company Please address the following 10 questions for Part 1: 1. Identify three major countries with which your chosen company (DynCorp International) operates. Preferably, the three countries are in different continents. 2. Are th ...

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Business Process Redesign Report

M URDOCH UNIVERSITY ICT 501 Business Analysis and Systems Development Approaches Assignment 2 - Business Process Redesign Report Due: Week 14 Worth: This assignment is worth 30 % of your final grade Note: This assignment should be done in groups of two unless permissi ...

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