A Systemic Literature Review on the Design of the Project for the Analysis of its Strategies

The Company's Device for Detecting UV Exposure

Task:

 

A Systemic Literature Review on the Design of the Project for the Analysis of its Strategies

In this report, we will review the design project; do a critical analysis of strategies. By reviewing this literature, defining the crucial problems and aspects of the area will provide the rest of this article.
The company here will create a device which will mainly detect a person’s UV exposure. In order to conquer this goal, they are planning to put a sensor and a circuit in a pop socket which will be attached with phone cases. As at some of the point, the phone gets exposed in the sunlight, the device will then get activated by dictating the UV exposure and alert the owner.
UV rays affect human beings very badly. The crucial part is the rapid increasement of sunburn on skin that results in skin cancer. About 90 of diseases of the skin are caused by the radiation of UV. Mainly, UV-B rays but UV-A rays. Ultraviolet rays can also damage skin cells and produce extra blood flow to the affected area which can cause the typical sunburned skin to become red. Ultraviolet rays inhibit the system to some extent after being exposed to the sun for up to a day. The function and distribution of white blood cells will be impaired and overexposure will have more serious consequence. UV-rays also affects very badly on eye-tissues resulting them to burn and cause a disease called Photokeratitis (Situmeang, 2019).
There will be a built-in app in the mobile that will translate the UV wavelength from the chip of the pop socket and send it to the mobile. The model is simple and the technology which will be needed to develop this app and connection between the pop sockets with the mobile app can be somewhat costly at the beginning and some technological errors can be faced at the initial stage of the exposure of the good. The mobile app will also be able to maintain the data for 30 days and allows the users to view.
The exterior design was a typical design which had a base and its main purpose was to transfer and transform the wavelength in the mobile app. When it comes to marketing the good seems to be a diversified good which has the potentiality to grab a huge new market and they also claim to have a sustainable supply chain. The idea itself is solving an important problem with a unique strategy. But whenever there comes a new idea in the market; it has to face a lot of difficulties to attract consumers and grab the market. Two kinds of barriers they can face.
Structural challenges to market entry
As the market economy is currently on a crucial stage, the new good may have to struggle a lot to create their name and also may not have financial back up. The supply chain of the good can be a huge subject to be considered. As no matter how useful the good is, if it fails to reach the consumer the market can face a huge loss. Every market needs much research and development of the new good to compete with the existing market and also with the other new competitors. So a backup financial support is often needed very badly. Sometimes, when the existing market has more availability of the resources that is needed for the goodion and create a scarcity for others may cause a barrier to the goodion.
Strategic challenges to the entry
Sometimes the existing companies may lower the prices to their good so that the rivals have to leave the market for not being able to make enough profit. The existing companies also may take over the resources to gain one market existence. To grab the market as a new entry a huge amount of advertisement is needed. For that a lot of funding is needed as well. The greater the price will be the deterrent it will be to the new competitors’ side. There is also the part, when consumers have grown favoritism towards a company for being their long time consumers, it makes them their loyal consumer and this group of people is rarely to switch to another brand. It is also difficult on new competitors part to get their own licenses, patents and own contracts. Switching costs are also major challenges new competitors have to face. As switching to new supplier includes putting efforts to learn about the new supplier’s services, get accustomed with it and sometimes, the supplier sectors have major flaws which make the potential consumers disinterested to the new competitors.
Every company needs some outlines of actions that need to be taken to reach its business goals and objectives 
Technological Advantage – If this can be achieved by any businesses, they can witness increase in sale, market domination and also can achieve a milestone on this field by collaborating technology with business both in the market and inside the company.
Pricing strategy - Cost-plus pricing strategy is easy to use as it has the advantage to stabilise the market.
Established brands usually have larger advertising budgets than new competitors. This can allow them to overwhelm new competitors with high marketing costs, thereby overwhelming the new competitor's consumer information. Potential is also more susceptible to this impact. For new competitors carefully consider how to enter the market and what the cost of capital may be. The market cost of the equipment they use to build goods is one of the most common barriers to entry for new competitors to build and expand their operations, while raw materials are in certain markets. The cost of capital prevents everyone except a few potential new participants from entering the market, and the resources required to manufacture finished goods are related to a manufacturer or manufacturer. Therefore, China effectively dominates the goodion of solar modules, giving priority to Chinese companies.
Those who enter later can avoid the first mistake if the former fails to attract consumers through its goods the latter can use it people who join in the future can redesign new goods in order to make them better or else cheaper recognise zones that innovators can improve and take advantage of.
Startups have adopted some fascinating and familiar ways to use technology to change eternal business processes. Retailis probably the most obvious example. Some retailgood lines have been replaced by online shopping. Since 1998, Ritmoteca.com has been exclusively offering music, video rentals, andbooks, providing consumerswith 99 cents foreach MP3 download. Netflix started distributing DVDs in 1999, and Amazon.com even started selling books onlinein early 1995. They have changed the way people consume media (Tukamuhabwa, Stevenson, and Busby, 2017). Almost allgoodsaresoldonline,so it is difficult to imagine new online trading opportunities. I suspect that there are moreretailers that needto becheckedthroughdifferent online delivery levels. The business model continuesto evolve,the old company settlesdown, and consumers often want to establishcloser ties. All of this can open the door for small businesses that want to break into the retail industry. For example, evenregional retailers are using social media to personalize their goodsformore loyal local consumers (Cozzolino, and Rothaermel, 2018).
Studies have shown that, in most cases, entering the market for the first time can provide a significant and sustainable market share advantage compared to subsequent market participants. However, subsequent participants can succeed by using specific positioning and marketing strategies. However, sometimes they become complacent or unable to meet growing or changing market demands. Beginners can take benefit of the breaches in the goods offered by these aging pioneers, or find innovative ways to promote their goods or services. Pioneers with strong market positions must be able to respond to potential opportunities for members, even better anticipate them and raise barriers to entry. For example, pioneers may be able to lower prices and reduce the company's value to newbies, or they may completely prevent access to the market through key sales channels. The pioneer who hopes to disappoint novices can help you fully understand the available entry and defense strategies, the appropriate timing, and a good game plan for making decisions (Wijethilake, Munir, and Appuhami, 2017).
Basic strategic planning for competitors usually depends on the environment of the position of market or good mix of existing participants. Here are the basic reduce prices to enter existing markets. Otherwise, new consumers who probably not buy such goods which might expand the entire business lower prices can also encourage loyal consumers of the innovator to turn to him (Pindado et al, 2018). However, with the comparison with other competitors the method is likely to result in lower profit margins for new competitors unless the cost of the competitor is relatively low both experienced operators and innovators and they can accept this enhance your good or service by focusing on your niche market. Companies can compete by playing the role of an innovator in the market. Innovation can be radical or gradual. Asample of incrementalimprovement is adeveloped version of acurrentgood. Improved goodscan directly compete with existing goods or can be placed to draw attention to a small part of the dominated marketplace. Developed goods and services could occasionallyfascinatedifferent consumers who are not listed currently as goals of current goods and services. As an example,possible wireless cable service suppliers are now proposing a differentservice called worldwide exposure the deal can supplement and substitutechoices loyal consumers can use it but the most potential competitors are targeting travel professionals who need to stay in touch for a long time or in the rural market in the rural market the cost of providing telecommunications organisation is much higher than others and in both cases, the government provides no telecommunications services pervasive satellite support options. This market is expanding and creatingextra profits open up differentterrestrial business for current goods as the business matures its core has been looking for more profitable overseas markets (Moraa, Senaji, and Mbithi, 2017).
For example, most consumer good manufacturers target China. The target market for a lot of important goodion materials areevolving inbusinesses that require heavy equipment to build with fierce opposition and maturity in the US. Native marketsor regional operating companies such as BellSouth are escalating into evolvingbusinesses.Brazil’sinnovative sales network to open up new business to build better engagement. Current markets the global market is not the only solution. From time to time, the risks and investments are obligatory to enter the global market are not rewarded. A good knowledge of the market can reduce risks and lead to faster success. The success could be achieved by repositioning goods with the help of advertising packaging etc., for example dell computers became mainstream requiring consumers to place orders directly with dell via telephone fax or computer. This direct channel has completely changed the way computers are sold to end-users including corporate consumers (Wenzel, Stanske, and Lieberman, 2020).
A recent analysis of the development of the European mobile communications market shows that early adopters in mostcountries are also leaders. Pioneersof cellular services are building market share,building brand equity, and building a great distribution network. Inbusiness, service quality is mainlycategorisedby exposure they have. Over time, the network of the first member typically has the huge market grabbed. Overtime, consumers became accustomed to the scopeof improvement. Therefore, new competitors must invest a lot of money to achieve the same level of coverage.-Need a lotofinvestment and effort. All the beginners make mistake at the beginning and that may need some time to get fixed (Kunle, Akanbi, and Ismail, 2017). When a trusted service provider already exists, subscribersdo not want to experiencea new learning curve at all. Anotherlimitation is the frequentuseoflandfor tower constructionbecause the first competitors on the market have already obtained ideal coverage land, which may need the nextcompetitor to capitalisea lotof money in building network to achieve same market. Also with these obstacles, thismay take 2-3 years for biddersto compete with existing operators for coverage. Along with the service-quality and coverage, portability is anotherimportanthurdle to enter into the market (Jung, Kim, and Lee, 2018).Obtain a new mobilephone number when changingcarriers,becauseyou cannot use the same phone number as thefixed-line network. Generally speaking,consumers do not want to replace the phone number they have, particularly in Europe;there clients answerrequests on their smart mobiles. From this,we have seen the immensebenefits of the wireless industry being thefirst to go public: perfect location control; free development and customization of network coverage; high-qualityconsumer service to enhance brand loyalty; long-term subsidy equipment belowimmobilefacility contracts tointegrateconsumers as well asobtainControl of key sales networks (Ethiraj, and Zhou, 2019).
In almost every business, either early adopters orlate competitors use partialmaterial to work. Forerunnersare able to deter this by the help of powerful indicatingdevices. For instance, pioneers can reduce prices by showing potential newcomers that this is a cost-effective industry. However, in most countries, it is illegal to charge a price lower than the variable cost. On the other hand, newcomers have traditionally focused their attention on a less parts of the business, usually for the market those subsidise the price of serving others (Argyres, Mahoney, and Nickerson, 2019). Therefore, it is important that early adopters recognise their consumer base and implementrating plans. Remove the difference of the best rent from each segment. Pioneers may also try to block major sales channel which can make it difficult for new competitors to survive in the market. Nonetheless, this is impossible to obtain limitedsupplyprivileges in different industries and countries. Exceptionalforms of premium consumerprovisionbundles and incentives make it difficult to switch large accounts. With a view to finding the right promotionalapproach, determining the time to market for any new good is also crucial. It is a common thing in the advanced industry. People with short and loose good lifecycles strive to catch up and obtain considerable profits in the high-tech industry,. In most cases, when you enter the market for the second time or later, you should do so immediately after the pioneer (Alaydi, Buck, and Tang, 2021).