Marketing Management Report for Bulb Energy Ltd

The assignment is designed to test the students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results.

You have been appointed as the new Marketing Manager for Bulb Energy Ltd. Bulb has been operating in the UK since 2015. They are one of the sma ever y start-ups that compete against the 'Big Six energy suppliers' that dominate the UK market. Their competitive advantage lies in the focus on renewable energy.

The managing partners of the company, Amit Gudka and Hayden Wood, have hired you as the Marketing Manager in order to build a marketing department that supports the growth of the organisation. Therefore they requested the submission of a. short regort that explains the role of marketing to an organisation, and the importance of marketing in achieving marketing objectives. Furthermore, the report also needs to highlight the importance of marketing to other business functions in order for the organisation to deliver results (i.e. profitability, customer satisfaction, market expansion etc...)

You will need to submit a report, based on the given scenario. The report will need to blend theoretical explanation of relevant concepts with an analysis of examples of your chosen organisation. Your analysis must be exclusive to the selected organisation.

• A definition of marketing and an explanation of the concept of the marketing process

• Based on the PESTEL framewo-k, an analysis of how the external environment influences marketing activity.

• An explanation of the structure and operations of a marketing department in a medium-sized company.

• An analysis of the importance of the marketing function to other departments in the organisation.

 • Executive Summary (An executive summary is a brief section at the beginning of a report that summarizes the document. It is not background and not an introduction. People who read only the executive summary should get the essence of the document without fine details.)

• Contents Page

• Section 1: Marketing Role -

• Section 2: Marketing Structure -

• Recommendations