Value creation in Organizations: A Critical Evaluation of Marketing and Operations Management Activi

Critical Understanding of Operational and Marketing Theories

A critical understanding of operational and marketing theories, concepts and strategies and how these impact on value creation in organisations.

A critical understanding of the contemporary challenges relating to value creation in a range of organisations.

A critical understanding of the major decisions confronting managers in the management of value creation.

Relevant transferable skills relating to the cross cultural management of value creation in a professional context including: problem solving, creativity, communication, and working collaboratively.

How to conduct research using relevant journal and business documentation

Your task is to research the market sector in which the case study organisation operates and produce a business report that delivers a critical evaluation of the value chain activities of the case study organisation. The report must identify opportunities for value creation in the marketing and operations management activities of the business and suggest how this will support the organisation in gaining competitive advantage within the sector.  The report must use detailed and referenced analytical models, appropriate to the case study organisation.

The business report must cover the points listed below.

Carry out detailed research to provide you with up-to-date information appropriate to delivering a strategic level investigation on the case study organisation.  The research information should enable you to carry out a critical evaluation of the business’s value added strategy reviewing the marketing and operations activities and analysing how these deliver strategic goals.  

Demonstrate critical understanding of how the case study organisation co-creates value for customers through the integration of core aspects of marketing and operations management. This includes how value is created holistically through the market research, product development, prototype, supply chain, production, and diffusion into the related markets

Deliver a critical appraisal of the organisation’s practice to related marketing and operations management theory.

Synthesise suitable recommendations for the case study organisation to improve marketing and operations management strategy and deliver enhanced value creation and competitive advantage. Your suggestions for implementation must be supported by relevant theoretical underpinnings, research into the sector and application to analytical models.