Strategic Planning for Tourism Recovery in Deal: An Academic Assignment

Learning outcomes

1 A critical appreciation of the political, social and economic forces involved in the planning and development of the tourism and leisure industry

2 Synthesis of critical knowledge of the ways in which the forces identified in learning outcome

1 are manifest in the actions of relevant stakeholder groups

3 Judgment of the impact of the forces and stakeholder actions identified in learning outcomes 1 and 2 on the development of the tourism and leisure industry

Skills

1 The ability to conduct secondary research on the tourism and leisure industry and critically appraise the outcomes

2 The ability to apply socio-political academic concepts to generate critical understanding of the nature of tourism and leisure planning and development and then apply this critical understanding strategically

Assessment

100% of the marks for this module are allocated on the basis of a written assignment. Some of the activities organised in class involve you working in groups to develop skills and knowledge that feed into the assignment. You may also find it helpful to discuss the themes involved in the assignment in groups. However, the final written assignment is an individual piece of work and you must write it individually. You must take care to avoid plagiarising from other members of the class.

Deal is a friendly seaside town in Kent, with places of attractions such as castles, beautiful architectures, a pier and museums. Deal, a thriving town to live, work and visit have been recognised in the media as winner of the Daily Telegraphs high street of the year, Britain’s most beautiful seaside town, and a place to cycle by the sea, among others. However, given the impacts of the Covid-19 pandemic on tourism destinations, there is a need for a strategic plan to accelerate the recovery of Deal as a tourist destination.

Therefore, your task is to:

Part 1

A. Examine the benefits of strategic planning for tourism in a coastal area and illustrate that with an example of a destination that has benefited from it. (Academic and other sources must be used)

B. Evaluate the importance of collaborative planning in tourism and justify why this approach would be useful for Deal. Discuss the benefits of this approach for tourism recovery given the Covid-19 pandemic.

C. Compile a brief tourism strategy with a clear vision and objectives, for thenext two years which will address the current issues and challenges that Deal is facing.

D. Describe how your vision and objectives could be implemented and identify the key stakeholders that will be in charge of delivering those objectives.

E. Evaluate how your strategy is going to benefit the residents and visitors socially and economically.

You can use maps, images, diagrams, tables and other figures to help communicate what you want to say. Label all figures. The report must be 4,000 words

Presentation

You must use Times New Roman point 12- and double-line space your essays. Never underestimate the difference good presentation makes and always proofread your report. Assessment Regulations

For further information regarding Assessment Regulations, extenuating circumstances or extensions and academic integrity, please refer to your Programme Handbook onthe University of Sunderland in London information page on Canvas.